Account Director, PR and Influencer

ABOUT ORCHESTRA

Orchestra is a strategic communications and marketing company built for today's complex and fragmented world. From decoding audiences to designing bold strategies, Orchestra integrates people, platforms, and stories that stick to help clients build lasting influence. The company offers programs that span from the highest level strategic business counsel through to tactical execution. Orchestra brings together 700+ people with experience across consumer and lifestyle, technology, nonprofit and philanthropy, real estate, sports, travel, hospitality, and more.

Made up of leading firms Berlin Rosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communications professionals, and Versus Media Group, a strategy-first political media team. Learn more at

People of all backgrounds and abilities are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow.

ABOUT ROLE

Orchestra is looking for an Account Director who is passionate about earning consumer's attention. Experience in multiple marketing and communications channels - earned, influencer, experiential, etc.

- is valued. This person will be responsible for overseeing the strategic planning and day-to-day tactical execution across accounts in the beauty space and beyond. This role will also include internal leadership initiatives and responsibilities. Furthermore, we are looking for candidates passionate about contributing to creating a unique company culture.

Location: This role is based in our New York, NY office on a hybrid basis. Orchestra staff are in-office 3 days per week, Tuesday through Thursday.

ACCOUNTABILITIES AND QUALIFICATIONS

• Serve as strategic lead for clients, leading the team within client strategy sessions and driving the compilation of strategy documents
• Draw on expertise in consumer behavior and channel strategy to advise clients on strategies that reach goals and KPIs
• Serve as main contact for sensitive client problem solving and crisis mitigation
• Oversee and support team pitching efforts across channels
• Maintain strong relationships and secure feature coverage across applicable business and consumer verticals; both traditional and emerging media
• Support the team with tactical news creation and problem solving
• Maintain pulse on client industry news and media updates within, bringing fresh ideas to the table to increase client awareness and earned media impact
• Provide client counsel on the best influencer strategy based on goals and a strong business case for their particular brand
• Develop and execute influencer paid and organic campaigns from strategic and creative development, identification of creators, outreach and relationship management, negotiations and contracts, content approvals and measurement
• Adhere to deadlines and deliver work on time
• Communicate effectively both internally and externally across accounts
• Proactively identify client needs and business opportunities
• Participate in new business meetings and pitches as applicable
• Guide junior staff members and oversee all client activity and press materials
• As part of our Senior Leadership Team, be actively engaged in developing company culture; improving team morale, managing workload and contributing to the company's growth as a whole
• Begin to manage a limited number of Direct Reports, increasing in scope over time

Essential skills:

• 6-8 years of Public Relations experience - agency experience preferred
• Experience in the beauty space, with comfortability to work across a diverse range of industries and clients
• Proven track record of media relations success, leveraging business storytelling, influencer engagement, and targeted outreach to effectively communicate strategies and secure coverage across traditional and emerging media platforms.
• Skilled at creating pitches, strategies and talking points
• Experience in leading client relationships
• Experience in managing a team, experience managing Direct Reports preferred
• Ability to think through communication strategies and deliver tangible results
• Ability to write stylistically and shift writing styles based on client deliverables and internal meetings
• Strong communication skills; both written and verbal

Compensation: The salary range for this role is $110,000 - $120,000, commensurate with experience.

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Orchestra is the first communications company built for today's media landscape. Since 2022, it's acquired nine firms, including:
Berlin Rosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for your communication…