Vice President, Influencer Marketing

ABOUT ORCHESTRA

Orchestra is a strategic communications and marketing company built for today's complex and fragmented world. From decoding audiences to designing bold strategies, Orchestra integrates people, platforms, and stories that stick to help clients build lasting influence. The company offers programs that span from the highest level strategic business counsel through to tactical execution. Orchestra brings together 700+ people with experience across consumer and lifestyle, technology, nonprofit and philanthropy, real estate, sports, travel, hospitality, and more.

Made up of leading firms Berlin Rosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communications professionals, and Versus Media Group, a strategy-first political media team. Learn more at

People of all backgrounds and abilities are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow.

ABOUT THE TRAVEL, HOSPITALITY & REAL ESTATE TEAM

Our market-leading Travel, Hospitality & Real Estate team works on some of the most coveted destinations, award-winning hospitality brands and visionary developments around the globe. Our clients span international destinations and airlines to premiere hotel brands, design-forward boutique properties and transformative real estate projects, including New Zealand Tourism, Los Angeles Tourism, Marriott, Singapore Airlines, Bunkhouse Hotels, Brookfield Properties, SL Green, Lincoln Center, TF Cornerstone, Concierge Auctions, Trailborn Hotels & Resorts, INNESS, MOLLIE Aspen, and more.

ABOUT THIS ROLE

Orchestra is seeking a Vice President, Influencer Marketing to join our Travel, Hospitality & Real Estate team. In this role, you will design and execute comprehensive influencer strategies that amplify brand stories, strengthen consumer engagement, and elevate our clients' presence across the travel, hospitality and real estate industries. You will counsel clients on how to build long-term, impactful relationships with creators and thought leaders, while managing high-profile campaigns that drive both awareness and measurable business results.

Role location: This role is based in our New York, N.Y. office on a hybrid basis. Orchestra staff are in office 3 days per week.

ACCOUNTABILITIES AND QUALIFICATIONS

As the Vice President, Influencer Marketing, you will ...

• Develop, lead and execute multi-faceted influencer strategies and campaigns in the travel, hospitality and real estate sectors, from one-time activations to long-term partnership programs
• Build, nurture and maintain strong relationships with travel, lifestyle, real estate, culture, brand and hospitality influencers to deliver engaging, authentic, branded content
• Oversee Influencer "casting", negotiation, contracting and content management across different campaigns
• Be able to marry the online and offline, understanding digital campaigns can drive action in real life; strong understanding of the relationship between brand, media, and audience
• Collaborate closely with PR, marketing, and content teams to align influencer activity with broader brand messaging and ensure consistency across all platforms
• Serve as a key point of contact and thought leader for clients, delivering clear recommendations, industry insights and trend analysis to inform strategy
• Monitor, analyze and report on influencer and campaign performance; apply learnings to continually improve effectiveness and ROI
• Bring, develop and maintain strong relationships with influencers across all of the aforementioned industries, working with them to create engaging, authentic, branded content
• Work closely with Orchestra's Growth team to pitch Influencer engagement as both a standalone and add-on communications channel.
• Support and collaborate with team leads to envision and execute…