Marketing Assistant - L6

Description

Media, Creative and Account Management

Plan, execute and manage paid social media channels, with an emphasis of Facebook, Instagram and Pinterest

Includes buying, tagging, optimization, and reporting for brands and responsibility of multi-million-dollar budgets

Collaborate with media agency planning teams to incorporate tactical media plans and insights into holistic media deliverables (i.e. plans, reports, etc.) that are regularly presented to brand and creative agency teams

Lead and manage daily media optimizations, collaborating with creative agencies to lead creative optimization process

Help manage the administration and billing operations of North America infrastructure across social media accounts

Measurement, Data and Analytics:

Identify, develop and advocate for relevant pilots to support the brand and business strategies and learning agendas

Lead testing and analysis of social media campaign performance metrics, using internal social analytics and ROI measurement tools to optimize performance and meet business objectives

Organize, analyze multiple datasets into regular reports that deliver actionable insights and presentations to inform planning and optimization for future media and content strategies

Required:

At least 1 year of experience in digital or social; preferably directly managing and buying paid social for a major consumer packaged goods or luxury brand

BA or equivalent

Expert Excel skills

Experience in using social media analytics platforms such as Sprinklr or native channel analytics such as Facebook Insights/Business Manager