Senior Copywriter; Health DTC

Position: Senior Copywriter (Health DTC)
Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization.

In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit

About VML Health:

VML HEALTH is a global healthcare agency that partners with healthcare clients across a broad definition of health, from high science to wellness and everything in between. It operates fluidly within the VML agency, as a core group of health specialists (a 'vertical') that has the benefit of autonomy in management, but with support of non-health expertise.

At the heart of health is the story of life - all the highs and lows, ambitions, and possibilities. But facing a health challenge can suddenly pull people away from these stories, knocking them off course.

Our purpose is to bridge this gap, bringing people closer to life and all its meaning. We gain a deeper understanding of Healthcare Professionals' and patients' needs, behaviors and lived experiences through what we call 'radical empathy'.

VML Health creates connected brands that get to the heart, bringing people closer to the lives they want to live. Get to the heart. Connect for life.

What We're Looking For:

We are seeking a detail-oriented and creative Senior Copywriter to join our dynamic team. In this role, you will be a vital part of the creative process, crafting compelling and accurate copy for a variety of materials across different platforms. You will become an expert on our brand, target audience, and voice, ensuring all content aligns with our overall strategy. This role requires strong collaboration skills, as you will work closely with editorial, creative, medical, and regulatory teams to deliver high-quality work that meets all requirements and deadlines.

What You'll Do:

• Write clear, concise, accurate, and well-organized copy appropriate to relevant format/medium (print, digital, online, potentially social).
• Display a strong understanding of assigned brands and categories and is responsible for concept creation with Art partner.
• Write for one or more brands, ensures clinical accuracy, stays true to the brand voice, and has active role in meetings.
• Develop a strategic understanding of the competitive landscape, demonstrating awareness of emerging data, changes in guidelines, and newsworthy events that could influence brand messaging/strategy.
• Participate in client presentations when appropriate, while clearly articulating how the idea achieves the communication objective.
• Represent the agency (with oversight) during medical/regulatory reviews, providing solutions and recommendations.
• Research therapeutic topics and adapts findings to support brand strategies.

Who You Are:

• Able to produce clear, concise, accurate, and well-organized copy appropriate to relevant format/medium.
• Able to clearly and confidently present work to internal teams.
• Able to work closely with creative team and other cross-functional teams to execute…