Manager, Digital Activation

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world's largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities

We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.

The Manager, Digital Activation owns strategic planning and campaign execution for an assigned client. This position is both strategic and tactical in scope, requiring the Manager to independently generate strategic insights for the campaigns in the portfolio and implement digital campaigns with the support of Associates and Senior Associates. Managers train those that report to them on client specific requirements, providing expertise in optimization strategies and guidance on best practices across platforms.

Trafficking and campaign management experience is a must as this role oversees the whole process across all digital platforms.

What This Role Calls For:

Attention to Detail

* Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) both independently and in support of Associate Director.

* Demonstrate diligence, attention to detail, and adherence to best practices throughout the full campaign life-cycle

* Maintain and organize campaign-specific materials in team's shared drive

* Oversee daily campaign maintenance, including internal questions regarding tracking and status of various campaigns that is handled by Associates and Senior Associates

* Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance with the assistance of Associates and Senior Associates

Planning and Optimization

* Set up campaigns accurately in different systems, ensuring ad tags and creative are loaded correctly into the systems.

* Communicate to creative teams if there is risk of not launching on time on various platforms

* Master media buying-related technologies, including DSPs and social platforms

* Understand client performance objectives and develop successful strategies to meet them

* Hands-on execution and in-the-field management of client campaigns

* Strong understanding of best practices and when to apply them on client campaigns

* Advanced level understanding of campaign, ad server, impression, and user data that can help capitalize on key drivers of performance and identify opportunities for account growth

* Translates advanced campaign goals to optimization tactics across all platforms

* Executes advanced QA standards across assigned campaigns

* Executes basic & advanced reporting analysis using 3rd party planning, activation & measurement tools

Requirements:

* Understanding of Linear Upfront and Scatter Investment

* Experience working with Paid Social (Meta, TT, Snap, Pinterest), Linear TV, Retail Media, OTT

* Excels at media fundamentals and can educate the assistant analyst level. Knowledge of the dynamics of media
-how each media element performs alone, how they perform together, and how they are constantly changing.

* Skilled in negotiation tactics

* Ability to multi-task and work under pressure

* Strong analytical thinking and mathematical skills. Skilled in excel, pivot tables, V look ups etc.

* Skilled in DDS, Prisma, Meta Campaign Manager, Tik Tok Campaign Manager, Snap Ads Campaign Manager, DV360, Trade Desk/Walmart, Amazon DSP

* Excellent communication and writing skills

* Ability to organize and manage detailed work

* Strong project management skills

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