Social Media Manager

About Global Citizen

Global Citizen is a movement of engaged citizens who are using their collective voice to end extreme poverty. On our platform, Global Citizens learn about the systemic causes of extreme poverty, take action on these issues, and earn rewards for their actions as part of a global community committed to lasting change. Global Citizens have taken over 34.1 million actions since 2009.

Today, these actions, in combination with high-level advocacy work, have led to over $43.6 billion being distributed to our partners around the world, impacting 1.29 billion lives in the fight to end extreme poverty.

Role Overview

Global Citizen is seeking a Manager of Social Media to drive content creation and reporting for Global Citizen social media channels across multiple platforms. This role reports to the Senior Director/Head of Social on our Global Marketing Team. This person will have a mandate to help bring content to life on the platforms where our audience is:
Instagram, Tik Tok, X, Facebook, and more.

They will be laser-focused on developing engaging, shareable social media content to reach our audience across our active platforms. This person will help support the value of social to the entire organization, and look at every campaign and event in the organization as an opportunity to flex their creative muscles and create best-in-class social content across our 7+ active social channels.

Key Responsibilities

Content Creation + Programming Weighed 40%

• Develop best-in-class, platform-native social content across Instagram, Facebook, Tik Tok, Linked In, and emerging channels, aligned with overarching social strategy and campaign objectives.
• Produce high-performing, visually compelling content across evergreen, reactive, and campaign moments, utilizing tools such as Canva and other creative platforms to deliver polished, on-brand assets efficiently.
• Leverage AI-powered tools (e.g., generative AI for ideation, copy refinement, trend analysis, rapid video editing, caption optimization, and performance insights) to accelerate content production, increase relevance, and enhance real-time responsiveness.
• Draft compelling, platform-optimized copy tailored to audience behavior and channel best practices.
• Identify and capitalize on real-time cultural moments and trends to increase reach, relevance, and engagement.
• Provide live-event social coverage as part of a larger social team during major organizational moments (global campaigns, activations, and tentpole events).
• Own day-to-day programming and publishing cadence across platforms, ensuring consistency, timeliness, and alignment with campaign priorities.
• Maintain a strong understanding of evolving platform algorithms and adapt content formats accordingly (Reels, short-form video, carousels, community posts, etc.).

Content Planning Weighed 30%

• Support the development and execution of content calendars across all Global Citizen channels, ensuring alignment with campaign milestones, advocacy priorities, product launches, and tentpole events.
• Collaborate cross-functionally with Audience, Product, Partnerships, Policy, and Creative to translate organizational priorities into engaging social storytelling.
• Contribute to KPI achievement across engagement, audience growth, acquisition, views, and conversion metrics.
• Support the development and execution of social deliverables tied to grants, partnerships, and sponsorship agreements.
• Proactively identify new platforms, formats, and community opportunities to expand Global Citizen's reach, including supporting new channel launches and experimentation initiatives.
• Contribute ideas for innovative, interactive, and community-driven formats that deepen audience participation and brand affinity

Content Auditing + Results Reporting Weighed 30%

• Track, analyze, and report on social performance metrics across campaigns, events, and ongoing content streams.
• Develop quantitative and qualitative performance analyses to inform recap decks, board reports, and internal presentations.
• Conduct regular content audits to identify trends, engagement patterns, audience insights, and optimization opportunities, working closely with the head of Audience strategy.
• Translate data insights into actionable recommendations to continuously improve content performance, storytelling formats, and publishing cadence.
• Support a structured test-and-learn approach across formats, posting times, creative styles, and messaging to improve results over time.

Requirements For Success

Education & Experience

• 4-7 years of professional experience as a social media editor, content creator, or in a similar digital content role.
• Proven experience developing dynamic, engaging, platform-native content across multiple social channels.
• Demonstrated proficiency in leveraging AI-powered tools to accelerate content creation, enhance ideation, optimize copy, analyze performance data, and improve workflow efficiency.

Attributes

• Excellent organizational skills, attention to detail, and the ability to…