Associate Director, Content

Company description

Zenith is one of Publicis Groupe's largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry.

Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

Overview

Zenith is The ROI Agency, we succeed when our clients succeed. We have a simple strategy: motivate our people, deliver great work, and delight our clients. Clients want to work with happy and motivated people. We have a superb Talent team, helping the agency recruit, develop and retain the industry's best talent. We're constantly striving to create a winning culture and we're delighted that 91% of our people would recommend us as a great place to work.

We are single mindedly focused on delivering great work. We have a consistent track record of making our clients' communications more effective. Our goal is to achieve commercial marketing success. We don't set out to win awards but see them as a function of great work. Our greatest credential is our client list. Every day we work on challenging business and communication issues, in partnership with great client marketing teams.

We are proud to have worked with many of our clients for 10 years or more and are equally proud of our new relationships. To learn more, visit

Responsibilities

The Zenith Content Practice is part of our Growth Practices group, alongside Commerce and Cultural Convergence. Together, we craft culture-first solutions that help brands connect with consumers in meaningful, personalized ways that drive real action. Overview We're looking for a strategic and creative leader to drive content partnerships and integrated marketing programs across digital and omni-channel platforms. You'll lead the development and execution of branded content that delivers measurable results for our clients.

* Lead day-to-day content partnership activations with media publishers, overseeing content strategy, ideation, and execution.

* Develop branded content and experiential initiatives, including content creation, digital and influencer campaigns, sponsorship and event activations and emerging platforms, that align with business goals and maximize media investments.

* Use audience insights, performance data, and market trends to inform strategic recommendations.

* Build and manage strong relationships with content and digital publishers to drive innovation and negotiate effectively.

* Define campaign objectives and KPIs, ensuring alignment with client goals.

Collaborate with Creative, Strategy, Investment, Influencer, and Analytics teams to deliver integrated marketing solutions.

* Ensure timely communication of key updates and issues across teams to support efficient, high quality campaign execution.

* Escalate critical issues to senior leadership when needed to maintain momentum and alignment.

* Manage content and influencer budgets with Investment teams and ensure accurate financial tracking and reporting.

* Stay current on content and digital trends to identify new opportunities that drive ROI.

* Maintain strong client relationships and lead presentations and communications related to content programs.

* Mentor and guide junior team members, fostering professional growth and excellence.

* Use strong project management and collaboration skills to work with cross-functional teams- including Creative, PR, and Influencer partners-to deliver cohesive brand strategies.

* Support collaboration with adjacent practices like Cultural Convergence, Commerce, and Publicis Sports.

* Contribute to thought leadership and identify emerging trends and growth opportunities.

Qualifications

* 6+ years of experience in branded content and integrated marketing

* Proven track record of…