Customer Marketing Senior Director

THE POSITIONOur roster has an opening with your name on it

Fan Duel is looking for a strategic powerhouse to own and evolve Fan Duel's retention engine - balancing data, creativity, and commercial acumen to fuel market share growth and customer retention. In this role, you'll set the strategy for how we drive engagement from in-category customers, evolve our lifecycle and offer strategy, and create a culture of continuous optimization. You'll be the go-to leader connecting the dots across Marketing, Go To Market, and Performance & Insights - ensuring our customer marketing strategy is both smart and scalable.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

THE GAME PLAN
Everyone on our team has a part to play

• Set end-to-end customer marketing strategic direction, responsible for achieving customer retention targets while balancing efficiency, scale, and market share across all regions
• Lead high performing marketing teams while nurturing the next generation of Fan Duel leadership and attracting talent
• Expand, challenge, and transform our lifecycle and promotions strategies, leveraging deep customer data, research, and competitive intelligence to win the battle for choice
• Deliver insights, reporting and recommendations on program improvements to senior and executive leadership
• Manage a significant marketing budget while improving retention and customer value outcomes
• Deliver strategic marketing guidance to cross-functional teams to deliver exciting and effective seasonal Go-To-Market plans
• Partner closely with Mar Tech, Comms and Ops teams to develop marketing automation, operational efficiency and communications excellence
• Collaborate closely with Business Intelligence to address performance gaps and opportunities, champion experimentation and cultivate an environment of collaboration
• Act as the business leader and central point of contact for all things retention, driving alignment, clarity, and performance across Trading, Creative, Media, Marketing, Business Intelligence, and Finance stakeholders
• Evolve audience strategy through new segmentation discovery and white space opportunities
• Deliver continuous improvements to the full conversion funnel working closely with product and content teams

THE STATS
What we're looking for in our next teammate

• Set end-to-end customer marketing strategic direction, responsible for achieving customer retention targets while balancing efficiency, scale, and market share across all regions
• Lead high performing marketing teams while nurturing the next generation of Fan Duel leadership and attracting talent
• Expand, challenge, and transform our lifecycle and promotions strategies, leveraging deep customer data, research, and competitive intelligence to win the battle for choice
• Deliver insights, reporting and recommendations on program improvements to senior and executive leadership
• Manage a significant marketing budget while improving retention and customer value outcomes
• Deliver strategic marketing guidance to cross-functional teams to deliver exciting and effective seasonal Go-To-Market plans
• Partner closely with Mar Tech, Comms and Ops teams to develop marketing automation, operational efficiency and communications excellence
• Collaborate closely with Business Intelligence to address performance gaps and opportunities, champion experimentation and cultivate an environment of collaboration
• Act as the business leader and central point of contact for all things retention, driving alignment, clarity, and performance across Trading, Creative, Media, Marketing, Business Intelligence, and Finance stakeholders
• Evolve audience strategy through new segmentation discovery and white space opportunities
• Deliver continuous improvements to the full conversion funnel working closely with product and content teams

ABOUT FANDUEL

Fan Duel Group is the premier mobile gaming company in the United States and Canada. Fan Duel Group consists of a portfolio of leading brands across mobile wagering including:
America's #1 Sports book, Fan Duel Sports book; its leading iGaming platform, Fan Duel Casino; the industry's unquestioned leader in horse racing and advance-deposit wagering, Fan Duel Racing; and its daily fantasy sports product.

In addition, Fan Duel Group operates Fan Duel TV, its broadly distributed linear cable television network and Fan Duel TV+, its leading direct-to-consumer OTT platform. Fan Duel Group has a presence across all 50 states, Canada, and Puerto Rico.

The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company's affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.

Fan Duel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of…