Senior Associate, Consumer Content

Maven is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us. Maven's award-winning digital programs provide clinical, emotional, and financial support all in one platform, spanning fertility & family building, maternity & newborn care, parenting & pediatrics, and menopause & midlife. More than 2,000 employers and health plans trust Maven's end-to-end platform to improve clinical outcomes, reduce healthcare costs, and provide equity in benefits programs.

Recognized for innovation and industry leadership, Maven has been named to the Time 100 Most Influential Companies, CNBC Disruptor 50, Fast Company Most Innovative Companies, and FORTUNE Best Places to Work. Founded in 2014 by CEO Kate Ryder, Maven has raised more than $425 million in funding from top healthcare and technology investors including General Catalyst, Sequoia, Dragoneer Investment Group, Oak HC/FT, Step Stone Group, Icon Ventures, and Lux Capital.

To learn more about Maven, visit us at

An award-winning culture working towards an important mission - Maven Clinic is a recipient of over 30 workplace and innovation awards, including:

* Fortune Change the World (2024)

* CNBC Disruptor 50 List (2022, 2023, 2024)

* Fortune Best Workplaces for Millennia ls (2024)

* Fortune Best Workplaces in Health Care (2024)

* TIME 100 Most Influential Companies (2023)

* Fast Company Most Innovative Companies (2020, 2023)

* Built In Best Places to Work (2023)

* Fortune Best Workplaces NY (2020, 2021, 2022, 2023, 2024)

* Great Place to Work certified (2020, 2021, 2022, 2023, 2024)

* Fast Company Best Workplaces for Innovators (2022)

* Built In LGBTQIA+ Advocacy Award (2022)

Maven is looking for a Senior Associate, Consumer Content to build and scale a best-in-class content engine that powers our member experience and fuels growth across our marketing channels. Reporting to our VP of Product and Consumer Growth, this role will sit at the intersection of content, product, and growth, creating experiences that deepen engagement, drive retention, and attract new members at the top of the funnel.

As a B2B2C company, we're looking for a scrappy, creative builder who lives and breathes consumer culture and understands how to tell compelling stories for people navigating reproductive and women's health - across fertility, pregnancy, menopause, hormone and metabolic health, and more.

Ideal candidates are AI-native, fluent in short-form and long-form content and video-first, and comfortable working directly with creators and agencies to scale output. This role will involve experimenting, iterating quickly, and using data to shape a repeatable playbook.

As a Senior Associate, Consumer Content & Community at Maven, you will:

* Own the content strategy and calendar for member-facing content across channels (in-product, lifecycle, social, email, landing pages), with a focus on driving ongoing engagement and retention.

* Concept, write, produce, and ship content across formats:

* Short-form video (Tik Tok, Reels, You Tube Shorts)

* Short-form copy (social, push, in-app, email)

* Long-form content (guides, scripts, landing pages, editorial stories)

* Produce video content end-to-end - filming, editing, captioning, and remixing - while leveraging AI tools (for ideation, scripting, editing, voice/clip generation, auto-captioning, analysis) to dramatically accelerate production.

* Develop and refine a content playbook for what resonates, testing formats and editing styles, and scaling output without sacrificing quality.

* Design content within the member experience in partnership with Clinical teams, ensuring that content supports member education, drives return visits and retention, and feels emotionally resonant and on-brand.

* Collaborate with creators, agencies, and production partners:

* Brief and manage micro-creators, influencers, and creative agencies

* Maintain a consistent tone and quality bar across all partners

* Analyze performance and optimize relentlessly:

* Review content performance daily and iterate based on what's working

* Translate insights into new concepts, formats, and channel strategies

* Partner cross-functionally…