Paid Media Strategist

Praytell is a creative communications agency built by strategic minds and spirited hearts who believe original storytelling, unexpected ideas and an instinctive recoil from anything remotely boring can shape culture and make people... well, give a sh!t. We partner with brands to create timely, integrated and headline-worthy campaigns across social, earned, digital, experiential and emerging platforms, all rooted in smart strategy, creative excellence and a deep understanding of what's resonating right now.

We've been doing this for just over a decade and have picked up some pretty cool awards along the way, including PRWeek's Best Place to Work (8x and counting), Agency of the Year and even a few your mom might recognize - even if she doesn't fully get what you do for a living.

Our work is collaborative, fast-moving and driven by curiosity, grounded in how we show up for our clients and for one another. If you're looking to join an ambitious, deeply supportive team that's focused on doing great work with great people and doesn't take itself too seriously, we'd love to hear from you.

The Opportunity

Praytell is looking for our next Paid Media Strategist to support our growing team! This role will play a key part in developing, executing and optimizing paid media campaigns across platforms, partnering closely with strategy, creative and account teams to deliver smart, performance-driven work for our clients. We're looking for someone who is equal parts analytical and creative - a strategic thinker who can translate insights into action, manage campaigns end to end and continuously refine performance to drive measurable impact, all while staying current on platform updates and best practices to keep our work fresh and effective.

Key responsibilities include:

• Develop paid media plans for Praytell clients that include detailed breakdowns of audience targeting, ad products, creative formats, budgets and timelines
• Work cross-functionally with the creative, account, strategy and influencer teams to develop brand and creator-led paid campaigns
• Build, manage and optimize paid media campaigns across key social media platforms including Facebook, Instagram, Linked In, Twitter, Tik Tok and You Tube
• Manage campaign budgets, billing reconciliation and pacing to ensure efficient spend and accurate financial tracking
• Develop A/B tests and other opportunities to continuously optimize campaign performance
• Develop campaign reports that provide clients with performance analysis, learnings and actionable insights and recommendations for future campaigns
• Own day-to-day client communication for paid media work streams, including status updates, reporting walkthroughs and performance recommendations
• Oversee the work of paid media intern(s) and junior staff, guiding them through trainings and ensuring they develop working knowledge of key digital ad platforms and reporting, starting with social media
• Support new business efforts through paid media recommendations, budget modeling and pitch participation
• Extend Praytell's paid media offering to additional digital advertising channels including programmatic, search and podcasts
• Stay up to date on the latest social media platform trends, paid products and features, serving as a subject matter expert for Praytell clients and internal stakeholders

About You

Experience you have:

• 2-3 years of hands-on paid media buying experience with strong working knowledge of major social media ad platforms including Meta, Linked In, Tik Tok, X and You Tube
• Experience supporting influencer paid campaigns including whitelisting, branded content ads and Spark ads, with an understanding of how paid and creator strategies work together
• Proven ability to manage multiple campaigns, deadlines and stakeholders simultaneously with strong attention to detail and QA rigor
• Experience managing monthly budgets across multiple platforms with strong pacing discipline and accurate budget reconciliation
• Working knowledge of campaign setup including audience creation, pixel implementation, UTM structure and basic conversion tracking
• Comfortable working cross-functionally with account, creative, strategy, influencer and project…