Associate, Paid Social

Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles.

Kate Spade New York is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.

Job Title:

Paid Social Associate

Primary

Purpose:

kate spade new york is looking for a Media Associate to manage Paid Social channel. This role will lead execution of the overall strategy to drive sales, increase ROAS, and fuel new customer growth. This position will report directly into the Sr. Manager, Demand Capture (performance) to build a best-in-class marketing strategy, ensuring all aspects of media activations are executed with excellence, including working collaboratively across internal teams (buying, site, creative) and external teams (marketing agencies, vendors, partners).

The successful individual will leverage their proficiency in marketing to...

* Strategy Execution: support Sr. Manager, Demand Capture (performance) in designing and executing paid social initiatives focused on improving ROAS, driving incremental growth, and new customer acquisition

* Management & Quality Control: monitor paid social campaigns in Meta, perform daily QA, monitor budgets & test, and provide sub-tactics & creatives optimization recommendation

* Trafficking:
Contribute to the process of briefing and approving creative assets through the creative team. Manage asset trafficking documents and calendars, assuring all promo creatives are accounted for and executed properly

* Reporting: provide weekly, monthly and quarterly recap of channel performance and key learnings

* Accruals & Invoices: support Sr. Manager, Demand Capture (performance) on monthly and quarterly financial accrual and invoicing submission processes - with the ability to reconcile any variances between budgets and invoices

* Cross-functional collaboration:

collaborate with internal team for all launches and promotional activity. Act as a liaison with external vendors and agencies to proactively keep ahead of timelines, deliverables, and communications

The Ideal Candidate will possess...

* Bachelor's Degree

* 2-3 years of specialized experience and expertise within paid social, ideally with a recognized brand in retail/fashion or at an agency

* Expertise in standard industry reporting and key paid social tools, i.e. Meta, Google Analytics

* Experience in Marpipe is a plus

* Ability to understand all key marketing metrics and paid social sub-tactics performance

* Analytical mindset with strong ability to interpret data and surface insights

* Demonstrated ability to collaborate with, consult with, and influence cross-functionally.

* Aptitude for translating marketing plans and outcomes into clear, concise calendars/recaps.

* Ability to convey and connect both technical concepts and business context.

* Comfortable working with ambiguity and a bias for action.

* Strong verbal and written communication skills.

* Excellent organizational skills are a must.

Our Competencies for All Employees

* Courage:
Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.

* Creativity:
Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.

* Customer Focus:
Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.

* Dealing with Ambiguity:
Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.

* Drive for Results:
Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.

* Interpersonal Savvy:
Relates well to all kinds of people, up,…