Director, Brand

Position: Director, Brand Growth
About Cook Unity:

Food has lost its soul to modern convenience. And with it, it has lost the power to nourish, inspire, and connect us. So in 2018, Cook Unity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, Cook Unity delivers 50 million meals a year from the industry's best chefs to homes all over the country.

Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul.

Unwilling to stop there, Cook Unity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: empower Chefs to nourish the world.

If that mission has you hungry in more ways than one, you've found the right job posting.

About the Team:

At Cook Unity, the Brand Marketing team is responsible for developing and executing world-class marketing activations and experiences that drive organic growth through brand awareness and earn loyalty beyond reason. This team sets the vision and strategy for the brand and brings it to life with strategic rigor, creative excellence, and cultural relevance. Through insight-inspired, data-led brand storytelling and experiences, Cook Unity's Brand Marketing team will build a category-defining brand loved by an entire generation of foodies.

The Role:

Cook Unity is seeking an experienced and dynamic leader to join the growing Brand team as Senior Director, Brand Growth at an exciting moment of brand expansion and company hyper-growth. This role will lead organic customer acquisition efforts, with full strategic and creative ownership of upper-funnel brand marketing and integrated GTM. Reporting to the VP of Brand Marketing, this leader will play an essential role in achieving ambitious company milestones and be a critical leader across the organization.

The Senior Director, Brand Growth, will establish the vision, direction, and budget to drive transformational organic growth through a best-in-class brand creative engine. This leader will set the objectives, KPIs, and metrics, as well as monitor the performance and ROI of those initiatives. Embracing a test and learn mentality, they will bring structured intentionality to uncovering means of effectively reaching and resonating with high-value customer targets.

This will require constructing and executing creative experimentation frameworks with the ability to identify and scale winning strategies.

The ideal candidate will bring a strong leadership presence to the Brand team and build rapport with key stakeholders and executives across the company. They will embrace leadership responsibilities beyond project execution and, through their partnership, up-level those with whom they collaborate.

Responsibilities:

* Own the development of integrated brand campaigns from strategy to launch - including business objectives, creative brief creation, agency oversight, and cross-functional execution

* Translate audience insights, brand strategy, and business goals into breakthrough creative that drives emotional resonance and reinforces Cook Unity's distinct positioning and narrative

* Develop strategic & creative frameworks that shape upper-funnel brand expressions across priority channels to enable autonomous execution with high brand cohesiveness

* Own performance monitoring and assessment of key brand metrics, including brand awareness, sentiment, consideration, reach, traffic, leads, and conversions

* Evaluate performance data, reporting insight,s and drivers of business impact for real-time optimization and to inform campaign plans and broader marketing strategies

* Collaborate closely with partners in Growth, Product Marketing, Engagement Marketing, PR, Social, Chef Success, and Product to align campaigns with business and GTM priorities

* Co-lead semi-annual strategic planning process with Brand leadership, defining priorities, KPI targets, upper funnel investment, and impact estimation tied to brand health, organic acquisition, and overall company business goals

* Manage the social media function as a key discipline for accelerating and amplifying earned reach and organic growth

Qualifications:

* 10+ years of relevant work experience in high-growth premium consumer and/or technology brands, including 4-5 years of experience managing multi-person teams.

* Hands-on experience in brand marketing, integrated campaigns, business and creative strategy, and rigorous data analysis and insight development

* Proven track record leading brand campaigns that deliver both creative excellence and measurable business impact

* Ability to proactively create solutions by digging into challenges and opportunities, breaking down complex problems, and forming hypotheses and proposals with limited information

* Ability to manage multiple complex projects, initiatives, or programs at the same time, effectively prioritizing your focus and your team to drive maximum impact in a dynamic, fast-paced, consumer-centric organization

* Outstanding management and leadership skills that…