Marketing & Insights Manager

Description

We're looking for a strategic and hands-on Marketing Manager to lead our agency's marketing efforts across from thought leadership content to social media. This role sits at the intersection of brand, growth, and future-thinking, responsible for shaping how the agency shows up in the market and ensuring our voice is consistent, relevant, and differentiated.

You'll own our content ecosystem end-to-end, from concept to execution, helping position our leaders and clients as industry authorities while driving awareness and inbound interest.

This role will report to the Director of Strategic Growth and will be on the Growth team.

Responsibilities:

New Business Support

• Partner closely with the Growth team to support the new business pipeline

• Develop tailored pre-call and pre-meeting reports for prospective clients

• Conduct competitive audits and category research to inform strategy and positioning

• Maintain SoHo's CRM system, including managing inbound leads within Hub Spot and assigning lifecycle stages and track engagement

• Use predictive analytics and AI email agents to monitor signals for purchasing intent, identify warm prospects and align outreach accordingly

• Write, design, and execute cold-outreach email automations tied to lead behavior

• Manage delegated projects via Monday

Thought Leader Marketer

• Develop and manage the agency's annual thought leadership calendar

• Shape marketing narratives around trends, insights, and proprietary research

• Collaborate with leadership to translate POVs into publishable content (copy and images) via SoHo's weekly:

o Email newsletter (published via Hub Spot)

o Blog article (published on Squarespace)

• Collaborate with the team on the launch of major reports (e.g., trend or industry studies)

• Develop landing pages, downloads, and nurture funnels tied to thought leadership

• Identify and submit to industry awards aligned to SoHo's programs

Social Media Strategy & Execution

• Own and execute organic social media strategy across Linked In, Reddit, and Instagram

• Advise on social storytelling strategy informed by trends and platform evolution

• Write, design and publish all social content (carousels, short-form video, and campaign visuals) on behalf of the agency

• Schedule and publish all SoHo social content via Hub Spot

• Identify high-value SoHo-created event moments for future content, reels, and research use

• Track performance and optimize social content based on engagement metrics via Hub Spot analytics

• Develop paid social campaigns on Linked In to support report launches, events, and growth initiatives

• Monitor engagement on all social posts

Website & Case Study Management

• Manage website content within Squarespace, including publishing Insights articles and research reports.

• Collaborate with Client Services and Creative to develop case studies, ensuring a clear narrative, strong visual hierarchy, brand consistency

• Tailor our SEO strategy to best reflect what people are looking for based on search intent signals

• Work with Client Services to develop shot lists and content capture priorities aligned with marketing and case study needs

Videography & Photography Management

• Collaborate with Client Services to procure photo and video capture at applicable SoHo activations and events

• Organize event assets for use across teams

What You Bring to the Table:

• 4+ years in marketing, ideally within an agency or B2B environment

• Strong writing and editorial skills for developing thought leader content

• Experience with developing and launching social media content

• Experience working within a website builder

• Experience working within a CRM to manage/track leads and deploy newsletters

• Familiarity with Linked In as a professional content platform

• Ability to manage multiple initiatives simultaneously

• Strategic thinker who can also execute

Technology - must know how to work within the following marketing & technology platforms:

• Hub Spot

• Native platform analytics for Linked In and Instagram

• Canva/Adobe Express

• Squarespace

• Monday

• Google Slides

• Power Point

• Keynote

What We Offer:*

• Competitive compensation.

• Comprehensive benefits including medical, vision, dental, and wellness programs.

• Generous PTO, including vacation, holidays, and wellness days.

• Professional growth opportunities in a dynamic, creative environment.

• A collaborative, inclusive workplace that values people as much as the work we create.

* Certain employee benefits are only applicable to full-time employees.

SoHo Experiential is an equal opportunity employer and does not discriminate based on race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status, or any other occupationally irrelevant criteria.

Pay Range

$55,000.00 Annually to $65,000.00 Annually