Supervisor, Strategy; Media Strategy and Audience Insights

Position: Supervisor, Strategy (Media Strategy and Audience Insights)
Company description

Starcom is the world's first standalone media agency, a storied innovator that continues to lead the way for many of the world's best brands.

Starcom has long been the professional birthplace and proving ground for marketing leaders - CEOs, CMOs, sales leaders, and technology pioneers - and we continue to drive the industry with peerless talent and relentless innovation.

From the start, we've known that achieving growth for our clients requires understanding and connecting with real people where they live and work, in ways they value.

In an AI era, we remain ""Guided By Humanity,"" a phrase that describes our foundational belief that human expertise must remain in the driver's seat, supported by the best processes and technology.

With our proprietary capabilities and Publicis Media's industry-leading resources and clout, we create ideas that move people and drive transformative business outcomes for brands.

Overview

The Starcom Strategy and Insights Team draws on the dynamic advertising technology space, digital and offline analytics, and evolving methodologies to address complex research and measurement challenges and develop valuable insights to drive the clients' business forward.

This is a great opportunity to join an innovative team that drives consumer-first thinking and actionable insights for top-tier brands. The Supervisor, Strategy is a role that combines data-driven story-telling, business process analysis, and has a penchant for aligning clients' operations to help clients frame decisions and drive actions. The successful candidate is a curious problem-solver who thrives in a fast-paced environment.

The Supervisor, Strategy helps measure the impact advertising has on consumers from a brand and ROI perspective using syndicated data, primary data, and client business data. Additionally, the Supervisor drives rich emotional and behavioral audience understanding and connects the audience's needs to media planning and buying. The manager has a strong ability to build and distill knowledge, seamlessly executes innovative research projects, and suggests ways to apply those learnings to drive business value.

Responsibilities

* Pioneer innovative approaches to address complex research and measurement challenges

* Analyze marketing data from conceptualization through presentation of the data (data visualization and storytelling); communicate complex concepts to nontechnical audiences

* Build frameworks that capture campaign performance, inform optimizations and impact future plans

* Lead KPI and key metrics reporting for in-campaign performance; determine behavior/brand impact, and ROI

* Construct and execute "test and learn" measurement and consumer research roadmaps tied to business goals

* Evaluate new and current data partners and new approaches for highest quality results

* Proactively educate internal and external clients on research, tools, technology, and approaches

* Mine category and brand data (social listening, primary research, syndicated data) to uncover insights that will drive business results

* Merge quantitative and qualitative insights into cohesive story to drive marketing strategy

* Proactively educate internal and external clients on research, tools, technology, and approaches

* Execute, manage, and deliver best-in-class measurement & insight to inform communication strategy

* Partner with the primary lead for brand and consumer research analysis that yields unique insights and opportunities

* Support measurement execution focused on ad/media effectiveness, brand health and consumer behavior that capture campaign performance, inform optimizations and impact future plans

* Expertise in applying data to solving business challenges which requires the ability to analyze diverse data from conceptualization through insightful presentation

* Mentor and train team members

Qualifications

* Bachelor's degree or higher preferred, ideally in marketing, advertising, business, engineering, statistics, economics, sociology, or related field

* 3+ years in media/marketing research, consumer insight, business consulting, or digital advertising research/analytics/ insight

* Strong grounding in traditional and digital media research (control/exposed methodologies, market mix modeling)

* Experience with multiple methodological approaches for consumer brand insight (social listening, syndicated tools, primary research)

* Technical curiosity with the ability to learn new systems and programs quickly

* Strong quantitative and qualitative skills, including analytical abilities and statistics proficiency

* Experience with media measurement tools including Nielsen, com Score, MRI as well as 3rd party ad serving, syndicated research and web analytics

* Demonstrated ability to work with large data sets

* Strong verbal and written communication skills

* Proficiency in Tableau, Good Data, Datorama, SQL a plus

* Excellent Microsoft Office skills;
PowerPoint and advanced Excel

* Ability to work independently and in a team setting…