Supervisor, Video Investment

Company description

Starcom is the world's first standalone media agency, a storied innovator that continues to lead the way for many of the world's best brands.

Starcom has long been the professional birthplace and proving ground for marketing leaders - CEOs, CMOs, sales leaders, and technology pioneers - and we continue to drive the industry with peerless talent and relentless innovation.

From the start, we've known that achieving growth for our clients requires understanding and connecting with real people where they live and work, in ways they value.

In an AI era, we remain ""Guided By Humanity,"" a phrase that describes our foundational belief that human expertise must remain in the driver's seat, supported by the best processes and technology.

With our proprietary capabilities and Publicis Media's industry-leading resources and clout, we create ideas that move people and drive transformative business outcomes for brands.

Overview

The Media Investment Supervisor focuses on media buying/investment initiatives and servicing our client in the creation, execution, and monitoring of integrated media plans to secure the best investment options in a variety of channels to maximize reach to targeted consumers. The ideal candidate for this position will be a thoughtful decision maker who loves data and has the proven ability to lead strategic buying initiatives.

Responsibilities

* Own tactical plan development, recommendation, building, and negotiations across their respective channels

* Thorough knowledge of the principles of on/offline marketing and advertising as well as an understanding of media concepts and terms

* Assist with the evaluation of media plans of National TV linear and alternative video including OTT, cinema, online video, and video on demand (VOD)

* Gather data to create reports including Rankers, Dimensions, overnights, etc.

* Collaborate with key partners including Client Ops, Strategy, Analytics, and external agencies

* Assist with deck writing, budget and channel allocation, and audience development

* Analyze data to inform purchase and channel allocation and prepare post-buy documents

* Screen content per client's guidelines & budget allocations

* Lead strategic planning initiatives including deck writing, budget and channel allocation and audience development

* Oversee day-to-day campaign execution and is responsible for ensuring campaigns deliver on KPIs

* Support development of strategic approach and experience design by delivering channel ideas and providing the link to reality of historical performance and in-market opportunities

* Build strong relationships with client counterparts and manage day to day relationships

* Responsible for management, development, and mentorship of Associates/Sr. Associates

Qualifications

* Bachelor's degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights

* 3+ years of related media buying experience, previous team management experience is a plus

* Extensive knowledge of National Video management (Digital video and Broadcast TV) and Digital (Display, video, Social, Mobile, etc), with expertise in driving innovation and measurable results

* Ability to work independently and collaboratively with diverse groups

* Excellent verbal and written communication skills; demonstrated ability to translate and present complicated ideas in a simple, and easy to understand yet creative style

* Willingness to learn and create solutions that challenge the status quo

* Exceptional critical thinking and problem-solving abilities with the ability to think unconventionally in proposing solutions

* Negotiation and influence skills - steeped in required industry, brand, and competitive knowledge

* A proven ability to multi-task and manage multiple projects effectively and work well under pressure to deliver high-quality work within tight deadlines

* Strong attention to detail

* Proven experience in effectively coaching and developing others

Additional information

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion,…