Category Strategy Manager

This role is an exciting opportunity to join a leading global entertainment and media company, partnering with Aquent to drive innovation in the advertising landscape. You’ll be at the forefront of shaping how advertisers connect with audiences across a vast array of captivating content. If you’re passionate about data-driven strategies, the future of streaming, and making a tangible impact on ad sales revenue, this is your chance to contribute significantly to a dynamic and evolving industry.

As a key member of the Category Strategy team, you will be instrumental in developing sophisticated category and client strategies that directly fuel ad sales revenue within a specific advertising vertical. Your work will ensure the advertising sales organization remains strategically positioned to achieve long-term goals and effectively meet client business needs. This is a chance to leverage your expertise in a role that offers significant influence and visibility.

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* What You’ll Do:

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* Collaborate closely with cross-functional teams including Research, Client/Marketing Solutions, Data & Measurement Solutions, Sales, and Sales Communications to craft compelling category narratives and go-to-market presentations.

* Partner with the Category Strategy Director to unearth insights that support strategies aimed at enhancing the value proposition of the advertising sales organization in the marketplace.

* Focus on advancing data-driven solutions, automation, and audience-based buying to redefine how clients engage with audiences.

* Proactively develop and create impactful selling stories for category-relevant properties and platforms within the portfolio, aligning with key business segment priorities.

* Deeply understand assigned categories from both a business and media perspective, including overall business trends, consumer media trends, industry measurement solutions, and competitive landscape analysis, with a specific focus on media spending.

** Must-Have

Qualifications:

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* 3+ years of experience in advertising, media, and/or marketing, with a strong preference for experience within a relevant advertising category.

* Media experience gained at an agency, client-side, or in a sales development/strategy role at a media company.

* Proven expertise in multi-platform media planning, buying, strategy, and measurement, with a robust background in addressable and data-driven solutions.

* Experience utilizing R/F tools such as Nielsen Media Impact.

* Functional experience with media tools like Nielsen NPower, Comscore, and social listening platforms.

* Working knowledge of cross-platform effectiveness and attribution vendors for measuring brand lift, sales lift, app downloads, engagement, and attention.

* A self-starter mentality, demonstrating initiative and the ability to navigate complex situations without constant direction.

* Strong multitasking capabilities and the ability to thrive in a fast-paced environment characterized by tight deadlines and continuous change.

* Team-oriented approach, with experience collaborating effectively across a matrixed organization.

* Excellent written, verbal, and interpersonal communication skills.

* Strong presentation skills, with the capability to present effectively to both internal and external partners.

* A passion for the entertainment and media industry, its content, and the advertising landscape.

* Experience with one or more of the following:
Connected TV, Digital Video, or a heavily Streaming-focused environment, coupled with a strong measurement background.

* Experience working at leading streaming platforms, digital video companies, or major ad-tech firms focused on connected TV and digital advertising.

* A strong focus on digital and streaming media, rather than traditional linear networks or print.

* Bachelor’s Degree or equivalent work experience.

** Nice-to-Have

Qualifications:

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* 5+ years of experience in advertising, media, and/or marketing, particularly within the given category.

** About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.
Our eligible talent get access to amazing benefits like subsidized…