Content Marketing Manager

Who we're looking for...

Role:
Content Marketing Manager

Team:
Marketing

Reports To:

Director of Growth Marketing

Supervisory Responsibility:
This role currently does not have direct reports.

Ideal

Start Date:

ASAP

Location:

While we are open to remote candidates we are prioritizing individuals that are able to work under a hybrid model with 3 days a week in our NYC Headquarters.

Travel:
This role will not be expected to travel. Note, Knit does US All Team, in-person company events twice per year.

Salary Range: $110,000 - $125,000

A little about us...

Knit is the AI-Native Research Agency helping researchers run agency-quality quant + qual research at a fraction of traditional agency time and cost. Through Knit, brands like NASCAR, JBL, and Mars automate their consumer research process to get a quicker and more holistic understanding of their audiences.

Overview

Knit is hiring a Content Marketing Manager to own and execute our B2B content engine. This person will translate customer insights, proprietary research, and product value into high-impact content that drives awareness, engagement, and qualified pipeline.

This is not just a content production role. You will be responsible for:

• Turning research and customer insights into thought leadership
• Owning Knit's organic Linked In presence
• Supporting executive thought leadership on Linked In
• Owning event content for a variety of events
• Building scalable, AI-enhanced content workflows
• Driving measurable impact on MQLs, SQLs, and revenue

You'll partner closely with Product Marketing, Sales, Product, CS, and Research to ensure our content resonates with our ICP and supports the full buyer journey.

Responsibilities | What you will own...
Key performance indicators for this role:

• Volume and consistency of content production aligned to the content calendar
• Marketing Qualified Leads (MQLs) generated through content
• Sales Qualified Leads (SQLs) influenced by content
• Contribution to sales conversions and revenue generation (ARR)
• Growth and engagement of Knit's Linked In presence

Primary responsibilities of this role

Content Strategy & Editorial Ownership

• Collaborate across the Marketing function to refine and execute Knit's B2B content strategy
• Develop, manage, and maintain the editorial calendar
• Maintain content guidelines, tone, and messaging consistency
• Identify content gaps and proactively recommend new initiatives

Content Production (End-to-End Ownership)

• Produce high-quality, research-driven content to drive traffic and convert target customers, including: blog articles, whitepapers, survey reports, case studies, email campaigns, web copy, sales enablement materials, and event/webinar presentations
• Own content from ideation through distribution and performance optimization
• Translate proprietary research and data into compelling thought leadership

Linked In & Organic Social Leadership

• Own Knit's organic Linked In content strategy and publishing calendar
• Develop Linked In-native thought leadership content aligned to ICP pain points
• Repurpose long-form content into engaging Linked In posts
• Partner with company leadership to support executive Linked In presence and thought leadership
• Optimize Linked In performance based on engagement, reach, and pipeline influence
• Collaborate with paid marketing efforts for alignment

AI-Enhanced Content Creation

• Leverage AI tools to accelerate research, ideation, outlining, repurposing, and SEO/AEO optimization
• Build scalable AI-assisted workflows to increase content velocity while maintaining quality
• Apply strong editorial judgment to ensure originality, accuracy, and brand consistency
  Continuously evaluate and improve AI-enabled content processes

Design & Creative Collaboration

• Maintain high standards for formatting, layout, and visual storytelling
• Develop basic visual assets independently when appropriate (e.g., Canva, presentation slides, light graphics)
• Create structured creative briefs for internal or external designers
• Collaborate with designers to ensure content aligns with brand standards and has the right look and feel
• Ensure data and research are presented clearly and visually

Cross-Functional & Customer Collaboration

• Communicate cross-functionally across Sales,…