Negotiator, Digital Investment

Company description

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As "The ROI Agency," Zenith's expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients' business. Every investment we make has an ROI mindset-not just for our clients, but for our agency 're focused on driving the maximum value for our people, our capabilities, and our media investments for some of the world's leading brands

Overview

This position requires a highly motivated person to lead the day-to-day execution activating digital strategic plan development and all aspects of implementation, in programmatic platforms and direct with digital partners.

Responsibilities

* Assist with planning and implementation for client accounts across digital and programmatic channels for clients in the Technology and Entertainment sectors

* Plays a leading role in all aspects of campaign management including in-platform, vendor liaison and reporting

* Leads set up, launch and ongoing optimization of programmatic digital campaigns across platforms like DV360, Trade Desk, Yahoo DSP, Amazon DSP, and others, ensuring accurate budgeting, flighting, targeting, and creative implementation

* Continuously monitor campaign performance metrics for programmatic campaigns, including performance optimizations and budget pacing to meet campaign goals

* Analyzes programmatic performance data, providing actionable insights to optimize campaign strategies. Prepares and presents reports on performance trends, optimization opportunities, and key metrics for future planning.

* Leads QA processes for campaigns, including audience parameters, supply targeting, and creative delivery, to minimize errors and ensure campaigns are running smoothly. Ensures adherence to best practices, accuracy, and high-quality execution across all programmatic campaigns.

* Training/Support for Assistant Planners and Assistant Campaign Managers in billing, reporting, trafficking, analytics and research

* Partner with Analytics team on campaign measurement reporting and insights generation

* Assist in presentation of data, insights and media to clients

* Craft knowledgeable and relevant POVs that assess digital media opportunities and place appropriate value

* Manage Vendor Billing: insertion orders, monthly billing reports, invoice discrepancy resolution, reconciliations and Prisma actualizations

* Assist Associate Director in negotiation of Buys, Makegoods, Positioning, Value Add Negotiations

* Build relationships with platforms and media partners to analyze value and applicability of media vehicles and services for client media plans

* Create dynamic presentations that effectively communicate to our clients

* Maintain a working knowledge of all ad serving platforms:
Google Campaign Manager 360, Flash talking, and more.

* Maintain a working knowledge of all ad verification platforms:
Double Verify, Integral Ad Science, etc

* Prepare and deliver buying and or digital trafficking specs and guidelines

* Continually search for opportunities to be positive and to share the positive side to every situation

Qualifications

* B.A. or B.S., preferably in Marketing, Advertising, or Data Science

* 1+ years of media buying/planning experience

* 1+ years of programmatic account management experience in performance marketing client side or agency side. Video and or You Tube experience preferred.

* Hands on keys bid management, campaign management/optimization, or digital media operations highly preferred

* Agency experience highly preferred

* Experience planning digital campaigns for both brand and direct response campaigns and ability to confidently present these to clients both on the phone and in-person

* Must have excellent verbal/written communication skills, interpersonal skills, detail-orientation, follow-though skills

* Must have strong analytical, research, and quantitative skills

* Must be hard-working, resourceful and thrive in a fast-paced environment

* Ability to work independently and balance multiple tasks

* Advanced Excel and PowerPoint skills, formulas, v-lookup, conditional formats, pivot tables, etc

* Experience with Prisma and Mediaocean preferred

Additional information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as…