Vice President, Participant Engagement

Vice President, Participant Engagement

The Participant Engagement team is responsible for helping retirement plan participants move from awareness to understanding, confidence, action, and ultimately better retirement outcomes. We partner across Product, Distribution, Retirement Solutions, Marketing, Client Businesses, Recordkeepers, Advisors, and Plan Sponsors to transform participant engagement into a strategic driver of participant outcomes, client value, and business growth.

We are seeking a Vice President, Participant Engagement to help shape and scale the future of participant experience and engagement across Black Rock's retirement and DC platform. This individual will play a key role in client-facing strategy, commercialization, sales enablement, participant experience innovation, and business development efforts supporting solutions such as Life Path Paycheck®, My Life Path ®, and future retirement offerings.

The ideal candidate is strategic, commercially minded, energized by working with clients, and passionate about growing business through exceptional participant experiences. This role requires strong relationship management skills, the ability to influence senior stakeholders, and a natural curiosity for identifying opportunities to improve participant outcomes while creating value for clients and the broader retirement ecosystem. We welcome candidates from a variety of backgrounds who are excited to build a career in financial services and retirement, and who are eager to learn, innovate, and help shape the future of participant engagement.

Commercialization & Business Growth

• Support the commercialization and growth of Black Rock's retirement solutions, including Life Path Paycheck®, My Life Path ®, and future participant experience initiatives.
• Partner closely with Distribution, Product, and Client businesses to support prospecting, finalist presentations, consultant discussions, and client retention efforts.
• Help position participant engagement and participant experience as key differentiators within Black Rock's retirement offering.
• Identify opportunities to expand client adoption, deepen client relationships, and drive business growth through participant-focused solutions.
• Translate complex retirement concepts into compelling client narratives and commercialization strategies.

Participant Experience Strategy & Innovation

• Help define and evolve Black Rock's participant experience vision and engagement strategy.
• Partner across Product, Technology, Marketing, and Distribution to enhance participant journeys and digital experiences.
• Leverage participant insights, analytics, and behavioral trends to identify opportunities for innovation and continuous improvement.
• Support development of scalable participant engagement models that can be deployed across clients and markets.
• Champion participant-first thinking across retirement initiatives.

Campaigns, Education & Activation

• Lead development and execution of participant engagement strategies designed to improve retirement readiness and retirement income understanding.
• Support participant education campaigns, webinars, workshops, onsite events, and retirement income activation initiatives.
• Develop and scale participant engagement playbooks that can be adapted across plan sponsors and participant populations.
• Partner with internal and external stakeholders to create participant-friendly content, communications, and educational resources.
• Help ensure participant experiences remain relevant, actionable, and aligned with participant needs.

Analytics & Continuous Improvement

• Analyze participant engagement trends, digital experience metrics, campaign performance, and participant feedback.
• Identify opportunities to improve participant experiences, increase engagement, and reduce decision friction.
• Connect participant engagement activities to business outcomes, client value, and commercialization success.
• Develop executive-ready reporting and insights that demonstrate impact and identify future opportunities.

AI-Enabled Productivity & Scale

• Leverage Copilot and emerging AI technologies to improve content development, commercialization efforts, campaign planning, reporting, and participant engagement strategies.
• Identify scalable ways to use AI to enhance participant experiences and team productivity.
• Build repeatable frameworks, playbooks, and operating models that increase efficiency and support growth across the business.

What Success Looks Like

• Participant engagement and…