Head of sales - north america

Overview

teenage engineering is a Swedish consumer electronics company founded in 2005. We design and develop creative consumer electronics and music technology with a focus on innovation, user experience, and aesthetic appeal. Our products combine functionality, design and playfulness, and are used by a global community of artists, musicians and creatives.

We are now looking for a head of sales for North America to lead our growth in the US and Canada. You will be responsible for direct-to-reseller sales and lead the local team to ensure brand visibility and commercial impact across the region. The role is based in the US, ideally on the east coast, and reports to our CCO at HQ in Stockholm.

• Support in setting the regional strategy and lead execution, with full ownership of forecasting and revenue targets — directly responsible for B2B and indirectly for Amazon and DTC.

• Lead the local team, ensuring alignment, focus and performance.

• Grow brand visibility and sales across the region, ensuring our products have maximum presence and commercial impact.

• Build and manage relationships with key resellers, creating long-term growth plans while staying agile to activate events and opportunities that maximize brand presence and impact.

• Visit stores regularly to build and maintain relationships, as well as deliver product demonstrations and training sessions to resellers and in-store staff.

• Ensure strong in-store execution and lead the rollout of POS displays.

• Optimize and scale the direct-to-reseller model for efficiency and growth.

• Use data and insights to monitor and improve sales performance.

• Collaborate with HQ functions such as e-commerce and logistics to ensure aligned planning, timely supply and consistent execution across the region.

• 8–10+ years of sales leadership experience

• Based in the US, within east or central time zones

• Previous experience from consumer electronics, music tech or lifestyle brands

• Proven track record in growing reseller businesses and driving sell-through

• Experience with in-store activations and retail execution

• Confident in leading product demos and staff training

• Results-oriented, hands-on and data-driven

• Flexible with early mornings (reporting to Sweden) and frequent travel

• You are first and foremost results-oriented, with a strong focus on delivering growth and commercial impact.

• You are hands-on and take ownership from strategy through to execution.

• You thrive in a fast-paced, creative environment and consistently deliver ambitious goals.

• You enjoy building long-term growth plans with major accounts while staying sharp in the short term to maximize exposure.

• You value creativity and independence, and you are motivated by working in a lean, non-corporate setup.

• Your professional growth will come from building the future of teenage engineering’s North American business.

If you are ready to build the future of our North American business, you are welcome to send us your application. Please note that we are only considering candidates located in US east or central time zones for this role.