Business Development Manager, Marketing Solutions

Overview

Company Description
Linked In is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Location & Work Model
This role will be based in San Francisco, Sunnyvale, or New York City. The work location is hybrid, meaning it will be performed both from home and from a Linked In office on select days, as determined by the business needs of the team.

Team Context
Linked In’s Business Development team plays a critical role in executing and accelerating Linked In’s Product roadmap and strategy. The BD team drives growth, engagement, and monetization globally through partnerships, articulating partner strategies, identifying and executing the right deals, and managing partnerships and strategic initiatives, in collaboration with product and other cross-functional teams. Collaboration with Product Management to conceive and execute product integration opportunities is critical.

This role drives the growth of Linked In’s Measurement and insights by sharing data with key partners including analytics, attribution, and marketing automation providers.

Role Scope
The Business Development Manager plays a significant leadership role in Linked In’s business and product teams. This role is an excellent opportunity to join a small team that leads long-term company-wide product and partnerships initiatives that impact hundreds of millions of professionals and organizations worldwide. The focus is on developing and executing high-impact product and partnership strategies that help Linked In customers understand and optimize the performance of their Linked In Marketing investments.

The ideal candidate will have relevant partnership experience in the advertising measurement industry, measurement subject matter expertise, and the ability to work cross-functionally to define and implement new solutions.

• Develop and execute strategies and partnerships for the Measurement partner program from conception to launch, establishing clear goals, incentives and operational cadence for the program.
• Collaborate with partners and cross-functional teams to drive adoption of Measurement products.
• Drive innovation and incubation of new partnerships and use cases with key partners to increase adoption of valuable partner-run Measurement solutions.
• Establish and maintain strategic partner relationships between Linked In and key Measurement, martech/salestech partners and relevant industry groups.
• Leverage relationships and knowledge to bring ecosystem insights to inform Linked In strategy and roadmap.
• Negotiate partnership agreements with Legal and other cross-functional teams to drive decisions and commitment on deal points.
• Synthesize and share relevant ecosystem insights about the digital advertising industry and innovations in advertising measurement with Linked In’s leaders and executives.
• Work with other groups across the organization, including Sales, Product, Engineering, Partner Engineering, Marketing, Communications, and Legal to drive value through partnerships and visibility of BD activities.
• Leverage data analysis and market insights to develop executive-level business cases quantifying the size of prize and value exchange of key partnerships.
• Travel may be required for this role.

Basic Qualifications

• Bachelor of Science in Economics or equivalent experience
• 5+ years of experience in partnership-related roles (e.g. Business Development, Partner Management) in a technology company

Preferred Qualifications

• Experience in or advising in the B2B advertising and marketing space.
• Experience and interest in Ads Measurement and/or attribution, optimization, identity, including knowledge of prevalent industry approaches run by ad…