Product Manager, Private Label

Overview

Product Manager, Private Label
NYC
115-125K

Role Overview

Manage a portfolio of private-label brands, owning sales, margin, profitability, and category growth. Build and execute brand and product strategies while overseeing the full product lifecycle from concept to end-of-life.

• Lead cross-functional collaboration with Marketing, Operations, Vendors, Category Managers, and other internal teams.
• Develop brand strategies, product roadmaps, financial forecasts, and long-term portfolio plans.
• Conduct market and competitive research to guide product decisions.
• Manage New Product Planning and New Product Introductions from concept through launch.
• Define product and quality standards; oversee international sourcing, manufacturing, and vendor relationships.
• Drive pricing strategy, competitive analysis, and customer messaging.
• Support marketing, packaging, promotions, and Customer Service readiness.
• Oversee supply chain alignment, purchase orders, delivery timelines, and vendor performance.
• Lead business reviews and identify risks and opportunities.
• Prepare annual project budgets and mentor Assistant Product Managers.
• Manage Amazon Seller Central, including listings, A+ content, and performance optimization.

• Product management and development experience in hard goods or consumer electronics.
• Knowledge of international sourcing and manufacturing.
• Strong analytical, communication, and project-management skills.
• Ability to work in fast-paced environments with attention to detail.
• Proficiency in MS Office and familiarity with ERP/database systems.