Associate Director, Sponsorship Business Development

Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe.

Optimum Sports is the dedicated sports marketing agency within OMG. Unlike traditional sports marketing agencies, Optimum Sports operates in both the Sports Sponsorship and Sports Media landscapes. With the combination of both disciplines under a single offering, Optimum Sports is able to provide its clients with unique and advantageous marketplace leverage through which it delivers cohesive, multi-platform sports marketing strategies. Ingrained with the latest research and ROI tools, Optimum Sports facilitates everything from Ideation to Execution to Actualization.

Our approach integrates media, investment, property, and insights to develop strategy, manage negotiation and execution, and evaluate performance of partnerships. Established in 2003, we continue to innovate in the sports marketplace and build solutions for our constantly evolving world.

The Associate Director reports directly to the Director within a vertical team structure. He/she will have client facing responsibilities and will scale our sponsorship measurement business while owning product rate card and pipeline.

We are seeking a highly skilled and strategic Associate Director, Sponsorship Business Development to join our team and lead development and operations of our in-house sponsorship measurement solution. The ideal candidate will be a proactive and results-driven individual with strong project management, sales and media expertise and a keen eye for process improvement, operational efficiency and organization.

• Build and manage a strong pipeline focused on long-term, strategic sponsorship measurement partnerships
• Drive new revenue while expanding existing accounts to generate recurring growth
• Own the full business development lifecycle: prospecting, pitching, proposal development, negotiation, and onboarding
• Translate complex insights into compelling, outcome-focused value propositions
• Representing the company in client meetings, executive presentations, and industry events
• Partner cross-functionally to ensure seamless delivery and client success
• Maintain accurate CRM tracking, forecasting, and revenue reporting
• Identify and implement process improvements to enhance efficiency and scalability

• 5+ years of experience in business development, consulting, insights or brand strategy
• Proven success sourcing, pitching, and closing new business opportunities
• Strong understanding of the sponsorship, media, and brand marketing ecosystem
• Experience with pitch development and solution selling
• Established network across brands and sports & entertainment rights holders
• Highly organized, self-starter with strong project and stakeholder management skills
• Proficiency in PowerPoint, Excel, and CRM platforms
• Manages junior staff (at any point 1-3 personnel) and is involved with evaluation of existing staff and consideration of potential employees

• Prior experience working with logo detection data
• Understanding of the sports sponsorship measurement marketplace
• Experience managing an internal rate card and / or pricing model

$70,000—$125,000 USD

Benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.