Senior Manager, Brand Architecture & Activation

Where Conviviality is at work.

North American Distillers (NADL) is where we manufacture our award-winning American Whiskeys such as Jefferson’s, Rabbit Hole, TX Whiskey, Skrewball, and Smooth Ambler. NADL is part of Pernod Ricard, a global premium spirits and wine company. We’re the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, and The Glenlivet® Scotch whiskey, as well as many more superior wines and exquisite champagnes!

Working at NADL is all about igniting conviviality in all that we do. Derived from the French word, convivial ité…it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard.

Guided by our 4 core values: (1) grounded in the real; (2) fiercely authentic; (3) passion for challenge; and (4) connected beyond borders; we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making new friends every day, and realizing our potential as people and as a business!

The salary range for this role, based in New York, is $ to $. The range may vary if the role is outside of this location. Base salaries are determined during our interview process, by assessing a candidate’s experience, skills against internal peers and against the scope and responsibilities of the position.

Join Pernod Ricard as the Senior Manager, Brand Architecture & Activation for Skrewball, where you’ll lead the management and activation of one of our most dynamic North American whiskey brands. This role offers the opportunity to shape brand strategy, oversee innovation and packaging development, and create compelling activation platforms that bring the brand to life. If you’re passionate about storytelling, consumer insights, and building brands that resonate culturally, this is your chance to make a lasting impact.

You’re a strategic thinker with a creative edge who thrives on turning insights into action. You enjoy collaborating across functions, managing complex projects, and influencing stakeholders to deliver exceptional results. If you’re detail-oriented, culturally attuned, and excited about driving growth for a high-profile brand, you’ll feel right at home here.

• Contribute to the development of Skrewball’s brand strategy within Pernod Ricard’s global framework, leveraging consumer insights and identifying growth opportunities.
• Articulate portfolio strategies in key geographies and identify innovation white spaces to drive incremental growth.

• Oversee new product development, packaging updates, limited editions, and exclusive releases.
• Manage range enhancement and rationalization projects, including restages, formats, and sustainability-driven packaging initiatives.

• Develop campaign-led activation platforms, guidelines, and tools (POSM) in collaboration with cross-functional teams.
• Enhance and maintain brand visual identity guidelines, ensuring consistency and compliance across all touchpoints.

Being part of an inclusive and diverse company where professional development and internal career mobility is front-and-center to our talent strategy. This means your career at Pernod Ricard has many possibilities. You'll be part of a culture that celebrates the rich diversity of our people across the globe and be part of our long-standing commitment to making exceptional products, giving back to our communities, and honoring our responsibility to preserve the environment.

• 7+ years of experience in brand management, preferably in spirits, beverage, or consumer goods.
• Strong expertise in brand strategy, consumer insights, and packaging development.
• Proven ability to manage cross-functional projects and influence stakeholders.
• Excellent communication, collaboration, and problem-solving skills.

When you join North American Distillers, you are part of the Pernod Ricard family. You’ll experience a…