Director of Insights and Qualitative Research

Focus Quota specializes in fast and reliable qualitative market research recruitment, ensuring projects are launched on time with carefully screened participants. We collaborate with research agencies, consultancies, and brands to recruit high-quality participants, including B2B decision-makers, niche professionals, consumers, and hard-to-reach audiences. Designed to accommodate tight timelines and complex briefs, Focus Quota ensures dependable recruitment and trustworthy insights. Our mission is to eliminate recruitment challenges and keep qualitative research projects on track.

This is a full-time, on-site role located in the New York City Metropolitan Area for a Director of Insights and Qualitative Research. Responsibilities include overseeing qualitative research projects, identifying and analyzing market trends, gathering customer insights, and providing actionable recommendations based on market analysis. The role requires managing teams, collaborating closely with clients, and delivering strategic insights that drive business decisions.

• Strong expertise in Business Insights and Customer Insight
• Proficiency in Market Analysis and Market Research methodologies
• Exceptional Analytical Skills with the ability to translate data into actionable strategies
• Experience managing research teams and handling multiple concurrent projects
• Strong communication skills to effectively present findings and recommendations
• Master’s degree in Business, Marketing, or a related field preferred
• Proven track record of working with diverse audiences, including B2B and B2C segments