Director of Brand Management

Location: New York

Summary

The Director of Brand Management will serve as the strategic and operational hub for the Graza product portfolio. This leader sets the goals for our products, defines what's required to achieve them, and ensures cross‑functional alignment, moving with clarity and purpose. From identifying unmet consumer needs to driving executional excellence, this role connects insight, action, and results. This individual brings both strategic vision and hands‑on executional rigor.

They can toggle between high‑level portfolio decisions and detailed product considerations with equal comfort. Above all, they believe that building great products and bringing them to market in the right way is how loyalty is created and sustained. The Director of Brand Management will report to the Chief Commercial Officer.

Key Responsibilities

• Set the strategic direction, goals, and priorities for Graza's product portfolio, grounded in a product-first mentality, quality, consumer insight, and category dynamics

• Serve as the internal champion for product excellence, ensuring Graza products exceed consumer and customer expectations, and advocate for improvements when needed

• Identify opportunities for new categories, new products, packaging updates, or product refinements that strengthen Graza's competitive position

• Develop and guide pricing and pack architecture strategies aligned with consumer value, margin expectations, and channel realities

Cross Functional Alignment & Execution

• Play a key role in cross‑functional planning and execution for all product initiatives, working with PMO to establish clear timelines, roles, decision points, and expectations

• Ensure transparent communication and strong alignment across all teams and leadership at all times

• Monitor progress, proactively identify risks, and implement solutions to keep product initiatives moving efficiently and effectively, without sacrificing execution

• Bridge strategic intent with operational realities, ensuring that every product initiative is both ambitious and feasible

Consumer Insight & Brand Integration

• Translate consumer feedback, insights, and trends into actionable opportunities that elevate both the product experience and the brand

• Keep the consumer at the center of decision‑making, ensuring Graza crafts products that meet needs and build long‑term loyalty

• Partner with Marketing to develop launch strategies, messaging, and positioning that bring product stories to life with authenticity and clarity

Commercial & Financial Ownership

• Partner with Finance to model the financial implications of product decisions, including pricing, margin structure, and portfolio mix

• Track product and portfolio performance against goals, providing clear, consistent reporting to leadership

• Use data to guide decision‑making while balancing analytical rigor with brand intuition and consumer understanding

Leadership & Influence

• Bring structure, clarity, and momentum to the organization through strong cross‑functional leadership

• Influence at all levels through insight, collaboration, and proactiveness

• Foster a culture of excellence, pushing the boundaries of possible to deliver unbelievable products, loyalty‑driving brand experiences and unique solutions for customers and consumers

• Model the accountability, curiosity, and high standards that define Graza's approach to building great products

Requirements

• 10+ years of experience in brand management, product strategy, or commercial management within CPG or consumer brands

• A genuine passion for food, quality, and building products that make a meaningful difference in people's everyday lives

• A proven ability to lead complex cross‑functional initiatives from idea through execution with clarity and discipline

• Strong financial and analytical skills, with experience influencing P&L outcomes and shaping pricing strategy

• Exceptional communication and alignment-building capabilities—able to simplify complex issues and keep teams focused

• A builder's mindset: resourceful, solutions-oriented, and energized by creating order and clarity in a fast-growing environment

• Appreciation for great branding and an understanding of how product, packaging, and storytelling work together to build loyalty

Benefits

The base pay range for this position is $140,000-$175,000 annually; however, base pay offered may vary depending on job‑related knowledge, skills, and experience. Bonuses and restricted stock units may be provided as part of the compensation package, in addition to a full range of benefits. Base pay is based on market location. 401K, medical, dental, vision, wellness programs and paid time off benefits available.

Seniority level

Director

Employment type

Full-time

Job function

Product Management

Industries

IT Services and IT Consulting

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