US Senior Business Development Manager Capital Markets and Finance

About Marketing & Business Development (MBD)

MBD is a dynamic global team which includes business development specialists, research analysts, brand, marketing and communications experts. By working collaboratively, our team shapes the firm’s client strategy, completes analysis of complex business issues, targets opportunities, develops compelling proposals and creates content and marketing campaigns that lead our digital presence. Together, we define the client experience and shape the perception of Freshfields around the globe.

The Capital Markets and Finance (CM&F) MBD team leads strategic positioning, visibility, and client service activities for one of the world’s leading capital markets and finance practices.

This is a dynamic role requiring excellent team working and communication skills as well as the ability to build strong, trusted relationships with partners and senior internal stakeholders (across 5 offices in the US and beyond) and to work collaboratively with brand, marketing, communications, research and other business services across our global firm.

The Senior Business Development Manager will have considerable experience of working for a global firm in a fast-paced, professional, and client-focused environment. The role requires broad experience with legal or other professional services business development activities and initiatives and the know-how to operationalize and execute across the various legal disciplines of a CM&F practice, multiple practice areas, sectors and geographies. A successful candidate will have specialized expertise in all aspects of business development, such as pitching, marketing/thought leadership campaigns, content or credentials creation, directory submissions, or key account client relationship management.

It is intended that any existing specialization or expertise continues to be leveraged significantly within this role and used to coach and mentor colleagues in the US and beyond.

With this context, the role holder will work closely with the ‘Head of’ to lead the Global Business Development team for CM&F and will:

• Engage with the specific strategic challenges and opportunities for US CM&F, then partner with the business to lead the formulation of a focused marketing and business development strategy that strengthens relationships with existing clients, targets and positions the partners to win new work effectively and continues to build the reputation of the firm in the US and beyond
• Be visible, credible and use their strong influencing skills to represent and engage the whole of US CM&F in the strategy, then manage associated BD and marketing activities effectively across a wide range of internal and external stakeholders
• Lead the bid strategy including, as appropriate, involvement in the creation of compelling credentials, proposals and pitches, and advising partners on how best to respond to fast turn-around bids, US CM&F focused panels or other opportunities to win work for the US CM&F practice as the lead or as part of a team, ensuring that opportunities are pursued tenaciously and pitch activity is recorded, tracked and results are reportable via Salesforce
• Oversee the creation of practice group-specific content, campaigns and events and the completion of relevant directory and award submissions to increase engagement with priority clients and enhance the personal brands of leading practitioners, as well as the firm’s global reputation
• Manage the development of the headline marketing campaigns to support the broad dissemination of CM&F proprietary insights
• Leverage their commercial mindset and knowledge of business development best practices, as well as marketing technology and tools e.g. Salesforce to analyze trends, anticipate opportunities to win work and develop existing clients and services, track key relationships, and report on the success of initiatives
• Demonstrate strong people management and leadership skills, with the ability to inspire and drive three direct reports to become a high performing US CM&F BD team, as well as coaching and mentoring individuals to support their career and personal development goals
• Build trusted…