Associate, Programmatic

Business Overview

KINESSO is a technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry.

We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data‑driven strategy for social platforms, actionable growth in e‑commerce, and creating curated marketplaces specific to each client’s function and needs. The company has more than 6,000 employees operating in more than 60 countries.

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The Programmatic department serves as KINESSO's hands‑on‑keyboard platform experts, focusing on all aspects of successful campaign execution and stewardship. The Associate level is tasked with the setup, QA, pacing, and optimization of a portfolio of addressable campaigns across a variety of buying platforms (DSPs) while leveraging a suite of 1st‑party planning & reporting tools. Hallmarks of successful applicants include rigorous attention to detail, a thirst for learning new software, and a natural curiosity for digging into dashboards and data.

• Supports the needs of Sr Associates and Managers on day‑to‑day management of a customer assignment
• Begins to build vendor relationships and understanding of the value proposition of each vendor. Brings recommendations to customers.
• Responsible for daily pacing and performance of assigned campaigns; builds and QAs standard campaigns in relevant partner platforms; executes basic optimizations within parameters set by senior management
• Assists senior team members with client deliverables
• Helps design performance updates, business reviews, and new audience‑based addressable solutions
• Under daily supervision, works within specific limits and authority on assignments of moderate complexity
• Possesses functional knowledge and continues to build knowledge of the company, processes and clients through formal on‑the‑job training
• Performs a range of assignments related to job discipline; solves problems in straightforward situations; analyzes possible solutions using technical experience and judgment and precedents

• Anticipates, recognizes, and clearly defines problems using various techniques to systematically analyze, weigh alternatives and propose solutions
• Basic experience managing existing business relationships, partnerships, and alliances internally and externally
• Assesses and ranks issues and tasks in order of importance for taking action
• Has gained prior experience in actual situations to recognize recurring meaningful components
• Comfortable working in Excel (pivot tables, VLOOKUP)

• Knowledge of technology or measurement ad tech solutions, including platforms a plus
  • Examples include DV360, Adwords, The Trade Desk, Roku, Vistar, Facebook, Snapchat, etc.
• Data Analysis
• Experience with project or account management
• Clear communicator

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.

Salary Range: $50,000 – $50,000 USD

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