Vice President of Product, NewCo

About Trade Coffee

Trade Coffee is building the future of specialty coffee  ve created the country s largest marketplace of exceptional independent roasters, using personalization technology and deep coffee expertise to match hundreds of thousands of customers with coffees they love. Our platform connects people to 450+ coffees from America #s best roasters. Every bag is roasted fresh to order and shipped direct. We re democratizing access to specialty coffee while empowering small roasters to scale and thrive.

This new brand is not an extension of Trade. It s a completely new business under the same corporate umbrella, with a different go-to-market strategy and customer promise. Trade will continue to operate independently under the leadership of its own GM, while this new brand is built and scaled as its own platform.

We re launching a standalone business under the Trade Coffee umbrella. Different strategy. Different customer promise. Different experience. You ll have the resources and infrastructure of an established company without the constraints of legacy systems or existing business models. As VP of Product, you ll build from the ground up while leveraging Trade s extraordinary assets: hundreds of thousands of engaged customers, deep coffee expertise, relationships with America #s best roasters, proven personalization technology, and operational infrastructure that works.

You are the founding product leader responsible for defining and building the digital experience from scratch. You own the vision, strategy, and execution of the customer-facing product. This is a true zero-to-one role. You ll make foundational decisions about product experience, technology approach, features that matter, and how customers engage. You ll report to the CEO and partner closely with our VP of Engineering to move fast and ship quality work, building a small, focused product team over time.

This is hands-on and high-impact. You ll be deep in the work: sketching flows, talking to customers, making product decisions, working through technical tradeoffs with engineering, and shipping features. You ll build digital experiences that feel fresh, intuitive, and compelling.

• Complete product vision and strategy for the new venture
• Customer experience from first touch through long-term engagement
• Product roadmap and prioritization decisions
• End-to-end digital product: every screen, every flow, every interaction
• Product development processes and culture
• Defining success metrics and tracking what matters
• Close partnership with VP of Engineering to build and ship fast

• Define a compelling product vision for this new brand and experience
• Translate that vision into a focused roadmap that ships value quickly
• Make foundational decisions about product positioning, differentiation, and customer experience
• Build something that feels distinct, fresh, and right for the audience

• Design onboarding that immediately creates value and delight
• Build personalization and discovery experiences that feel magical
• Create engagement loops that keep customers coming back
• Obsess over every detail of the customer journey

• Partner closely with VP of Engineering to ship fast without sacrificing quality
• Make smart technical and product tradeoffs that balance speed and sustainability
• Build strong collaborative relationships across the organization
• Use data and customer feedback to iterate and improve rapidly
• Establish the right metrics and frameworks for a new business
• Move with urgency while maintaining high standards

• Foster a startup mentality: move fast, experiment, learn, ship
• Build a high-performing product team over time
• Create an environment where great work happens

Experience:

• 8+ years in product management with a track record of success in senior product leadership roles
• Direct experience building products from zero-to-one or in early-stage, high-growth environments
• Proven success launching and scaling consumer digital products in subscription, ecommerce, or marketplace businesses
• History of shipping products that gained meaningful customer traction and created business value
• Strong background leading product strategy roadmap development.
• Experience building and developing high-performing product teams

• Deep understanding of subscription and ecommerce product mechanics - what drives acquisition, activation, retention, and monetization
• Strong product intuition and ability to identify what customers want.
• Systems thinker who can design cohesive experiences across multiple touchpoints
• Skilled at balancing customer needs, business objectives, and technical constraints
• Experience using data to inform decisions without falling into analysis paralysis
• Strong instincts for UX, design quality, and product storytelling

• Exceptional ability to partner with…