Product Manager, Vice President- Digital Communication Strategy

Overview

You enjoy shaping the future of product innovation as a core leader, driving value for customers, guiding succesful launches, and exceeding expectations. Join our dynamic team and make a meaningful impact by delivering high-quality products that resonate with clients.

As a Product Manager in Digital Communications Strategy, you are an integral part of the team that innovates new product offerings and leads the end-to-end product life cycle. As a core leader, you are responsible for acting as the voice of the customer and developing profitable products that provide customer value. Utilizing your deep understanding of how to get a product off the ground, you guide the successful launch of products, gather crucial feedback, and ensure top-tier client experiences.

With a strong commitment to scalability, resiliency, and stability, you collaborate closely with cross-functional teams to deliver high-quality products that exceed customer expectations.

The Communications Strategy team connects platform capabilities and communication channel strategies to deliver enhanced outbound messaging (like email, text and push), improve customer experiences, and drive business value. As a Vice President on the Communications Strategy team, you will own and drive key strategic initiatives with confidence and precision. You’ll lead efforts to define meaningful customer experience (CX) metrics and assess communication effectiveness across channels.

You will develop governance frameworks for qualitative CX assessments and identify opportunities to improve business and customer outcomes. You will build robust relationships with business partners as you bring them recommendations and insights derived from your analysis.

Lead CX metric definition, qualitative assessment, and platform innovation to improve omni-channel servicing communications.

• Develops a product strategy and product vision that delivers value to customers
• Manages discovery efforts and market research to uncover customer solutions and integrate them into the product roadmap
• Owns, maintains, and develops a product backlog that enables development to support the overall strategic roadmap and value proposition
• Builds the framework and tracks the product's key success metrics such as cost, feature and functionality, risk posture, and reliability
• Define meaningful customer experience (CX) metrics—such as email channel effectiveness, communication performance, and impact on customer satisfaction and engagement—by creatively leveraging diverse data sets to establish new standards for servicing communications.
• Develop governance framework for qualitative CX assessments, assessing message content in the context of broader omni-channel customer experience
• Identify and value-size opportunities to improve customer experience, in terms of business/customer outcomes
• Identify communication platform capabilities that will help value measurement and overall strategy; partner with other product managers to drive prioritization and development
• Build and maintain strong relationships with business partners to influence and drive change
• Demonstrate exceptional organizational and leadership skills to manage multiple priorities, ensuring consistent, high-quality execution of communications strategies
• Effectively connects stakeholders by identifying and engaging the appropriate teams and individuals, ensuring timely consultation and collaboration to drive optimal outcomes

• 5 + years of experience or equivalent expertise in product management or a relevant domain area
• Advanced knowledge of the product development life cycle, design, and data analytics
• Proven ability to lead product life cycle activities including discovery, ideation, strategic development, requirements definition, and value management
• Deep analytical thinking and questioning mindset, with the ability to understand available data and to ideate ways to drive valuable insights
• Demonstrated ability to thrive in ambiguous environments by developing new qualitative and quantitative frameworks and metrics from the ground up, leveraging large and complex…