Manager, Yield Analytics and Strategy

Lead programmatic revenue strategy by identifying growth opportunities, optimizing inventory performance, and improving marketplace efficiency. Partner cross-functionally to translate data insights into actionable strategies that drive sustainable revenue and strengthen agency relationships.

This is a hybrid role based out of our NYC office. You must be willing to travel to our New York City office four days/week.

• Analyze programmatic spending patterns across agencies and advertisers to identify underutilized inventory opportunities
• Develop pricing strategies that balance revenue maximization with competitive market positioning
• Monitor fill rates, eCPMs, and win rates to uncover gaps between advertiser demand and available inventory
• Partner with Sales to create targeted strategies that address spending gaps and unlock new revenue streams

• Conduct deep‑dive analyses of agency buying behaviors, budget allocation patterns, and campaign pacing
• Identify advertisers and agencies under weighting Tubi relative to their CTV spend and category objectives
• Pinpoint inventory segments with pricing misalignment or suboptimal performance
• Develop data-driven recommendations to Sales on which agencies and verticals represent the highest yield opportunity

• Serve as technical consultant to agencies on how to optimize their Tubi campaigns for better performance and efficiency
• Present yield insights and inventory availability to help agencies capture incremental reach and improve outcomes
• Conduct regular performance reviews highlighting gaps in spend coverage and opportunities for increased investment

• Design and implement advanced measurement programs that demonstrate Tubi’s inventory value and justify premium pricing
• Create compelling narratives around yield opportunities using data visualization and case studies
• Educate agencies on Tubi’s unique audience segments and inventory positioning to drive more informed buying decisions
• Collaborate with DSPs and demand partners to improve bidding behavior and capture rate

• Work cross‑functionally to align inventory packaging, floor pricing, and deal structures with market demand signals
• Recommend adjustments to private marketplace (PMP) deals based on performance and competitive dynamics
• Track and report on programmatic marketplace trends that impact yield and pricing power

• 5+ years of experience in programmatic advertising with focus on yield management, revenue operations, or buy‑side optimization
• Demonstrated analytical skills with ability to identify spending patterns, gaps, and revenue opportunities
• Strong technical understanding of CTV programmatic ecosystems, DSPs, SSPs, and auction dynamics
• Experience analyzing advertiser behavior and translating insights into actionable sales strategies
• Advanced analytical mindset with expertise in interpreting programmatic metrics (fill rates, win rates, eCPM, bid density)
• Ability to identify market inefficiencies and develop solutions that drive incremental revenue
• Knowledge of advanced TV measurement, attribution methodologies, and data strategies
• Strong business acumen with ability to balance yield optimization with long‑term partnership development
• Excellent communication skills to translate complex data insights into compelling revenue opportunities for Sales
• Collaborative approach working with Sales, Product, and Ad Operations teams
• Self‑motivated performer who excels in fast‑paced, metrics‑driven environments

• SQL experience for custom data analysis and reporting
• Experience with ad servers and yield management platforms
• Background in pricing strategy or revenue management
• Familiarity with agency holding company structures and buying processes

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Pursuant to state and local pay disclosure requirements, the pay range for this role, with final offer amount dependent on education, skills, experience, and location is listed annually below. This role is also eligible for an annual discretionary…