VP, Marketplace & Partnerships – Platforms

Location: New York

VP, Marketplace & Partnerships – Platforms page is loaded## VP, Marketplace & Partnerships – Platforms locations:
New Yorktime type:
Full time posted on:
Posted Todayjob requisition :
R1111543
*
* Job Description:

** The Marketplace & Partnerships division is responsible for all elements of strategic partnerships for the dentsu Media practice in the US. Housed within Amplifi, the Investment, Activation, Partnership and Solutions arm of dentsu, the team serves as the center of excellence for marketplace intelligence across dentsu and its media agencies (Carat, dentsu

X, iProspect). The Marketplace & Partnership team translates client business needs, dentsu’s strategic and commercial priorities, as well as emergent and established trends across the industry and society into strategic, value-driven, and beneficial partnerships. In addition, the team sets the strategic partnership agenda for dentsu in the marketplace, new business, and product/solution design within the organization.

The VP, Marketplace & Partnerships will serve as a subject matter expert in programmatic inventory as well as digital first partners and vertical endemic solutions, both internally and externally, while operating fluidly across adjacent media channels, environments, and disciplines. Reporting to the SVP, Marketplace & Partnerships, this role will support the development of marketplace and partnership strategy within their area of expertise, leading negotiation and execution of partnership agreements aligned to that strategy, and ensure those partnerships deliver against core objectives of strategic impact, innovation, and measurable value.

Additionally, contributing to the broader Marketplace & Partnerships team vision and priorities at dentsu will be integral.

Given the cross-functional nature of the role spanning technology, media investment and activation, and trading, success will require strong collaboration skills and the ability to align diverse stakeholders toward mutually beneficial outcomes, provide ongoing feedback to senior leadership on status and priorities, and help future-proof the business by building innovative, high-value partnerships with key vendors.
** Key Responsibilities
*** Own and lead a portfolio of relationships with partners in the market, distributing pertinent information to management where needed across dentsu stakeholders.
* Set the agency strategy and go-to-market approach for programmatic supply, custom digital partners, and vertical endemic solutions (e.g. B2B).
* Using market intelligence, client feedback and collaboration across the core stakeholders (Amplifi, Investment & Activation, Agencies), to develop and execute a partnership strategy for the year.
* Partner with senior leadership to identify new partnership opportunities to strengthen relationships with key vendors, anticipating critical needs of our business.
* Be a leader and subject-matter-expert in assigned specialism within the Partnership community while embracing cross-channel strategy and representing other channels in partnership discussions.
* Work closely with Investment & Activation teams and Amplifi to ensure partnership approach meets the needs of our clients and value extraction goals.
* Responsible for properly identifying and assessing commercial and partner-led innovation opportunities, ensuring both are maximized and successfully delivered.
* Be seen as an integrator and problem solver both internally and externally driving partners and maintaining on-time engagement across several variables.
* Drive standards of excellence and consistency across the team, including reporting, ways of working, endeavor tracking and partnership compliance.
* Support the development of key Partnership themes and lead in external communications of these in market (panels, PR, articles), particularly in area of specialism.
* Liaise and partner with Product and Solutions organizations to facilitate partnership development and capability creation within dentsu.
* Provide consistent communication and organization of key partnership information to teams and management to capture all the nuanced details of these commercial agreements and keep on…