VP, Platform Practice

What to know

The VP, Platform Practice, is responsible for managing and growing our Platform offering, which includes technology consulting, website design and development, website optimization, and product innovation. You will articulate a vision of how the offering should evolve and help position Blue State effectively in the market, including how AI impacts this work and ensuring seamless integration with our fundraising and advocacy offering.

You’ll work across a diverse range of causes and campaigns to achieve progress and impact through innovative technical services and solutions. You’ll be a critical leadership voice on teams of multi-disciplinary colleagues, including product managers, project managers, tech leads, designers, and content strategists.

This role’s responsibilities span different areas of the business, requiring experience in business development; client services and project management; and team and personnel management.

Blue State is a purpose-driven agency. We partner with leading causes, brands, and campaigns and create real change. From AARP and Doctors Without Borders to Amnesty International and Oxfam, we transform how brands and causes raise money, influence policy, build platforms, and grow communities of supporters. Led by the most creative and analytical minds from the political, nonprofit, and brand worlds, Blue State is an independent agency in the US and London.

Business Development Responsibilities

The VP, Platform Practice, will track and anticipate market changes and be responsible for shaping our offerings and generating our business pipeline. Supported by salespeople, this person will help define how we package and sell our work.

Specifically, the VP will:

• Help develop, clarify, and differentiate the substance and positioning of our Platform offering – with a particular focus on more seamlessly integrating our platform offering with our fundraising and advocacy offerings.
• Collaborate with other thought leaders at Blue State to develop a perspective on how AI should influence and evolve our work. Produce thought leadership pieces and marketing materials that express that perspective to our clients and prospects.
• Develop a clear, compelling, and accurate value proposition across marketing materials and conversations with prospects.

• Generate a sales pipeline by leading outbound and marketing activities for our platform offerings, which includes representing Blue State at targeted events and in relevant publications to help drive reputation and reach.
• Identify opportunities in the marketplace and improve the quality of the business development lifecycle, across all opportunities, to turn prospects into long‑term clients that are set up for success.
• Identify our strengths and weaknesses and, in conjunction with other leaders, develop plans to evolve and strengthen the quality and positioning of our offerings over time.

On a day‑to‑day basis, this person does everything from leading individual new business opportunities, to leading large‑scale marketing initiatives, to generating target lists, to leading the evolution of our Platform offering and value proposition in collaboration with Team Leads and the Exec team.

Client Responsibilities

At the client and project level, the VP, Platform Practice, is the senior sponsor of a portfolio of accounts. They are ultimately accountable for the health and growth of our client relationships, the Project Management team, and the work we produce for our clients. Responsibilities include the following:

• Act as a lead on key clients; seen as a trusted ear to the most senior C‑suite clients.
• Serve as a point of escalation and mediation for internal teams and for clients as challenges arise, serving in an oversight role and providing feedback to project teams and on deliverables as needed, and developing long‑lasting, positive partnerships with key client stakeholders.
• Counsel clients on the best way to incorporate AI into their workflows and technology stack.
• Strong communicator with colleagues and clients; able to answer questions on the fly and read a room. Inspire client confidence when presenting solutions…