Principal Product Marketing Manager; Product Commercialization Job New York New York USA,Business

Position: Principal Product Marketing Manager (Product Commercialization)
Location: New York

Requirements

7+ years of experience in product marketing, sales enablement, or a related role—preferably in B2B, SaaS, or a high-growth tech environment. Experience with marketplaces is a plus
A proven understanding of product commercialization and experience developing strategies to drive product adoption
Outstanding messaging and positioning skills, with the ability to distill complex ideas into clear, compelling value propositions
Proven track record of crafting high-impact sales enablement content—including pitch decks, playbooks, and competitive battle cards
Experience working cross-functionally with sales, marketing, and product teams to align on go-to-market strategies
Demonstrates leadership through influence, earning trust through clear communication, concrete business cases, and compelling storytelling that achieve positive outcomes
Data-driven approach, with experience using insights to optimize sales performance and messaging
A bias for action and results, with the ability to work independently and drive initiatives forward in a fast-paced environment
A genuine passion for problem-solving and applying an analytical approach to each new challenge
Resiliency, by adopting the evolving nature of the position with a willingness to take on new responsibilities as the role continues to develop and expand

What the job involves

As Upside's Product Marketer focused on Product Commercialization, you will work at the intersection of our Product and Retailer Go-to-market (RGTM) teams to shape how retailers think about our product
Internally, your work will drive cohesion and clarity across teams
Externally, your work will drive both product adoption and top-line revenue growth by acting as the voice of the retailer during product development, and by leading the commercialization of products and feature releases
Champion the voice of the retailer, using market and competitive research to highlight opportunities in the product strategy
Ensure internal alignment by acting as the primary liaison between the Product and Retailer Go to Market (RGTM) teams, to champion the voice of the retailer and align on roadmap priorities
Define our internal product GTM hierarchy in order to ensure effective and impactful launches and positive retailer reception
Contribute to our pricing strategy so that our price point reflects the product's value, covers costs, and meets retailers’ expectations
Drive adoption of new products and features among target prospects, channel partners, and the existing Upside retailer partners
Help to discover and document new product use-cases based on retailer pain points that could turn into new solutions and product offerings
Partner with Revenue Enablement to ensure the Sales and Accounts teams are equipped to tell the product story and accelerate conversion and expansion opportunities

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