Principal Product Manager - Customer Identity Product

Principal Product Manager - Customer Identity Product

Technology is at the heart of Disney’s past, present, and future. Disney Entertainment and ESPN Product & Technology is a global organization of engineers, product developers, designers, technologists, data scientists, and more – all working to build and advance the technological backbone for Disney’s media business worldwide.

The Identity Product customer login team owns the front door to every Disney digital product and service worldwide, including customer registration, login, and verification journeys. We are seeking a Principal Product Manager to lead and define the vision, strategy, and roadmap encompassing login, registration, account creation, identity verification, credential management, and the experimentation program that optimizes these experiences.

• Own vision and priorities for login, registration, and verification journeys across Disney.
• Drive the multi‑quarter roadmap.
• Turn market signals (passkeys, risk‑based authentication, etc.) into strategy.
• Tie auth investments to conversion, support, and growth.

• Write briefs and requirements and leverage AI to create prototypes that set the Identity PM bar.
• Ship cross‑platform auth end to end; align design, engineering, legal, privacy, security, data, support.
• Run executive readouts for C‑level audiences.
• Own launch comms and stakeholders across Disney+, Hulu, ESPN, TWDC.
• Roll out globally – legal, regional, platform, business constraints.

• Leverage the auth experiment program for insights, refinement, and launch strategies.
• Define KPIs, OKRs, dashboards.
• Recommend launches with numbers on conversion, support, security.

• Be the authentication expert for Identity and DEEP&T.
• Partner with engineering leaders across teams as well as key stakeholders including Security, Legal, Privacy, VX/DX, Marketing, Data.
• Align brands, regions, jurisdictions, platforms.
• Present to execs; credible with engineers and leadership.
• Lead cross‑org programs (messaging, migration, consent, etc.).

• Coach Identity PMs on briefs, experiments, stakeholder comms, strategy, and leveraging AI tools.
• Model rigor in artifacts, analysis, clarity.
• Shape Identity PM practices and culture.

• Bachelor’s degree in a relevant field.
• 10+ years of product management experience building and delivering consumer‑facing software products at scale.
• Demonstrated track record of defining product vision and strategy for complex, platform‑level capabilities that serve millions of users.
• Experience leading cross‑functional product development across engineering, design, data, legal, and operations teams in a large, matrixed organization.
• Strong hands‑on experience with experimentation and A/B testing methodologies.
• Expert‑level verbal and written communication skills, including authoring compelling product briefs and presenting complex strategies to senior and executive leadership.
• Extensive experience with agile software development practices in large‑scale engineering organizations (100+ person teams).
• Strong ability to navigate ambiguity, make sound decisions with incomplete information, and drive clarity in environments with competing stakeholder priorities.

• Master’s/MBA/Technical degrees or equivalent experience.
• Product management experience in identity, authentication, or security product areas (consumer IAM, SSO, passwordless, MFA, fraud prevention).
• Experience with consumer registration, login, and credential management flows for global direct‑to‑consumer products.
• Familiarity with authentication technologies and protocols (OAuth, OIDC, SAML, Web Authn/FIDO2, OTP, magic links, passkeys).
• Experience managing products with significant regulatory and legal complexity across multiple jurisdictions (privacy, consent, COPPA, regional data requirements).
• Experience with mobile messaging platforms (SMS, Whats App) for transactional and verification use cases.
• Product management experience in media, streaming, or entertainment industry.
• Strong passion for The Walt Disney Company and its brands, and genuine interest in building identity and authentication experiences that serve a diverse, global audience.

Hiring range for this position in New York, NY is between $197,400 – $264,700;
Los Angeles, CA is between $188,400 – $252,600;
Seattle, WA is between $197,400 – $264,700; and San Francisco, CA is between $206,400 – $276,700. The base pay offered will take into account internal equity and may vary depending on the candidate’s geographic region, job‑related knowledge, skills, and experience. Bonus and/or long‑term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and other benefits, depending on the level and position offered.