Product Marketing Manager

About Numeral

Numeral is transforming how taxes get done. Digital businesses are currently bogged down by a painful web of regulations across 47 states and 70+ countries. We’re eliminating this burden so teams can focus on their core mission.

We’re the largest and fastest‑growing AI-native tax solution. Started in 2023, Numeral has raised over $57M from Benchmark, Mayfield, Y‑Combinator, and many others. We now serve over 3,000 paying customers and have more than tripled our revenue every year in our history. We’re primarily hiring in our SF and NY offices, but do hire remotely in some cases.

Running an online business today means wearing a thousand hats, most of them not the reason founders started their company. Our mission is to eliminate the administrative and accounting burdens that distract businesses from doing what they love. We’ve already helped thousands of businesses avoid the headache of building giant finance teams just to manage tax compliance. Tomorrow, we’re scaling that impact even further: building the automation layer that lets internet businesses stay nimble, compliant, and future‑proof.

As Numeral grows, Product Marketing becomes a critical lever for clarity, focus, and execution across our go‑to‑market motion. We’re looking for a strategic and curious marketer who thrives at the intersection of product, storytelling, and customer insight. Our Product Marketing Manager will own how Numeral’s products, partnerships, and offerings are positioned, brought to market, and adopted commercially. Included, you’ll own Numeral’s positioning and messaging across our website, marketing materials, paid media, and organic content.

This role sits at the intersection of Product and Go‑to‑Market, ensuring we are not only building the right products but translating them into clear value, effective sales motions, and measurable business outcomes. You’ll help shape how the market understands Numeral and ensure our product strategy translates into clear customer value, strong GTM execution for Sales, and consistent revenue outcomes.

If this sounds like the right opportunity for you, we’d love to hear from you!

• Drive market and competitive intelligence, synthesizing customer insights, buyer behavior, competitive moves, and industry trends to inform product strategy, pricing/packaging, and GTM priorities
• Work closely with Product and Sales teams to help drive our go‑to‑market strategy, positioning, and sales enablement; produce enablement collateral including fact sheets, sales slides, videos, discovery questions, talking points and emails
• Own product launches end-to-end: positioning, messaging, GTM strategy, and enablement

• Create high-quality product marketing assets, including messaging frameworks, solution briefs, sales decks, website copy, blog posts, case studies, webinars, launch materials, FAQs, competitive positioning, customer proof points, and customer success stories
• Ensure we’re resonating in market; evaluate and establish product descriptions, features, value propositions, and differentiators resonate across different channels with our ICP
• Iterate on positioning across new markets and segments: US, global, ecommerce, software, venture‑backed SaaS, wholesale, CPG, manufacturing, and marketplaces.
• Define and refine Numeral’s segmentation, and core positioning across products (eg filings, tax engine, ECM) and personas (eg founders, finance and tax teams, partners)

• Lead market intelligence efforts including customer research, competitive analysis, segmentation, and trend monitoring to inform product positioning, roadmap influence, and GTM strategy
• Stay up to date on the external market and competitors:
  Conduct, synthesize, and produce research reports on competitive intelligence, creating and updating battle cards as necessary

• Develop and keep current a full suite of enablement assets, including battle cards, competitive objection guides, one-pagers, ROI calculators, and email sequences for each stage…