Brand Research Manager

Hybrid:
On-site at a client's office for 3 days a week in Newark, New Jersey

As Brand Research Manager, you will be at the forefront of understanding consumer behavior and market trends, playing a crucial role in delivering actionable insights to our clients. You will manage research projects from inception to completion, ensuring the highest quality and impactful results. Your expertise in survey design, data analysis, and reporting will be essential in translating complex data into compelling narratives that drive strategic decision‑making.

This role offers a unique opportunity to contribute to the success of top brands by leveraging innovative research techniques and advanced analytical tools.

• Client Communication & Relationship Management:
  Lead client communication efforts, serving as the primary point of contact for routine communications, such as project‑related queries and updates, ensuring seamless information flow and client satisfaction. Proactively address client needs and anticipate potential challenges, fostering strong relationships built on trust and open communication. Effectively manage client expectations and ensure alignment on project objectives, timelines, and deliverables, leading to successful project outcomes.
  
  Collaborate with internal teams to deliver exceptional client service and ensure client goals are consistently met or exceeded.
• Project Management:
  Manage the execution of multiple research projects simultaneously, ensuring quality and timeliness, while adhering to established project management methodologies and best practices. Coordinate project activities, resources, and timelines, proactively identifying and mitigating potential risks and issues to ensure projects stay on track and within budget. Facilitate effective communication and collaboration among project team members, stakeholders, and external vendors, fostering a cohesive and productive working environment.
  
  Monitor project progress, track key milestones, and provide regular status updates to stakeholders, ensuring transparency and accountability throughout the project lifecycle.
• Instrument Development:
  Design surveys to meet research objectives and client needs, ensuring alignment with project goals and target audience characteristics. Oversee survey programming for multiple projects, ensuring functionality and data quality, and providing guidance and support to junior team members in survey writing and programming. Develop clear, concise, and unbiased survey questions that effectively capture the desired information, minimizing response bias and maximizing data accuracy.
  
  Conduct thorough testing of survey instruments to identify and resolve any technical issues or inconsistencies, ensuring a seamless and error‑free data collection process.
• Analysis Planning & Data Processing:
  Lead analysis planning efforts for projects, including defining analysis objectives and methodologies, and collaborating with team members to develop analysis plans that address client needs, ensuring the analysis plan is being followed meticulously. Determine the appropriate statistical techniques and analytical approaches to extract meaningful insights from the data, addressing key research questions and client objectives. Oversee data cleaning, validation, and preparation processes to ensure data integrity and accuracy, enabling reliable and valid analysis results.
  
  Communicate analysis plans clearly and effectively to team members, providing guidance and support to ensure consistent and high‑quality analytical work.
• Quality Control:
  Oversee quality control processes for multiple research projects, ensuring adherence to standards and guidelines, and providing guidance and support to junior team members in implementing quality control processes. Implement rigorous data validation and verification procedures to identify and correct any errors or inconsistencies, ensuring data accuracy and reliability. Conduct thorough reviews of research materials, including survey instruments, data analysis reports, and client presentations, to ensure adherence to quality standards and client expectations.
  
  Identify and address…