Senior Manager, Ticketing Strategy & Analytics - NHL

ABOUT THE NATIONAL HOCKEY LEAGUE

Founded in 1917, the National Hockey League (NHL®) is the premier professional ice hockey league in the world and is one of the major professional sports leagues in the United States and Canada. With more than 1,500 employees across the US and Canada, the NHL is a global sports and entertainment organization committed to building healthy and vibrant communities using the sport of hockey.

At the NHL, we are looking for dynamic, energetic and impactful individuals who are committed to doing the same by sharing in our philosophy that Hockey is for Everyone.

The NHL is seeking a Senior Manager, Ticketing Strategy & Analytics, who will serve as a key member of the Club Services & Strategy team, responsible for deriving data‑driven insights that support primary and secondary market ticketing performance, and strategic growth initiatives across all 32 clubs. The Senior Manager will lead high‑impact analytics initiatives; oversee the development of standardized league‑wide reporting;

partner directly with clubs to evaluate performance and opportunities; and translate complex data into crisp, actionable insights for senior leadership. This role combines technical expertise, business acumen, and the ability to influence outcomes across diverse stakeholders.

• Analyze League and Club fan (BLADE) data to identify trends, behavioral patterns, and growth opportunities.
• Interface directly with NHL clubs to assess fan data, provide club‑specific insights, and support data‑driven decision‑making.
• Lead analytics to identify revenue‑generating opportunities and performance efficiencies.
• Lead the buildout and ongoing enhancement of Tableau dashboards, reporting suites, and analytical frameworks used by clubs and league executives.
• Support and refine data flows into the NHL’s internal ticketing data warehouse.
• Translate complex quantitative findings into compelling narratives, visualizations, and business recommendations.
• Oversee analytics related to league‑wide primary and secondary market performance, including pricing, demand forecasting, yield optimization, and consumer behavior trends.
• Provide executive‑ready insights that inform the League’s ticketing strategy, premium seating initiatives, and cross‑club benchmarking.
• Ensure the quality, consistency, and reliability of all reporting outputs.

The ideal candidate will, at minimum, have a degree in a relevant area from a four‑year college or university.

• 5–7 years of work experience in data strategy or analytics, or business intelligence, preferably within a major professional/collegiate sports team or league (NHL, MLB, MLS, NBA, NFL, NCAA); industry experience is not required.
• Proven experience leading high‑visibility analytics initiatives that supported executive or C‑suite stakeholders.
• Strong technical proficiency including:
• Advanced Tableau skills, including dashboard development and visualization best practices.
• Strong Excel and PowerPoint skills.
• Intermediate‑to‑advanced SQL proficiency.
• Experience with Python or R preferred for statistical modeling, automation, or data manipulation.
• Familiarity with fan data platforms, CRM systems, or ticketing data ecosystems a plus.

• Exceptional analytical, problem‑solving, and critical‑thinking skills.
• Ability to distill complex data into simple, actionable insights for senior leadership.
• Strong interpersonal skills with the ability to influence cross‑functional teams and build trusted partnerships.
• High attention to detail, strong organizational skills, and the ability to manage multiple projects simultaneously.
• Proactive, adaptable, and motivated to independently acquire and absorb knowledge, skills, and emerging techniques and technologies.
• Ability to maintain discretion, confidentiality, and professionalism when handling sensitive information.
• Ability to travel periodically (domestic and international) and work non‑standard hours as needed.

• Accountability
• Adaptability
• Communication
• Critical Thinking
• Inclusion
• Professionalism
• Teamwork & Collaboration

Time to Recharge:
Utilize generous Paid Time…