Life Sciences Commercial Omnichannel Strategy & Customer Transformation Consultant

Location Availability

CANDIDATES CAN BE BASED OUT OF THE NEW YORK METRO, ATLANTA, CHICAGO, OR SAN FRANCISCO.

Capgemini Invent’s Life Sciences practice has partnered with leading pharmaceutical and biotechnology clients to help define and deliver their future state for more than 25 years. The team guides clients from strategy to execution across the value chain. The practice’s core focus areas are early commercialization and digital transformation, innovation, business agility, patient services, and patient experience.

As a Senior Consultant (SC) on Capgemini Invent’s Life Sciences team, you will play a key client-facing role, managing on-site relationships, leading project work streams, and supporting practice development through sales, recruitment, training, and team engagement. This position offers exposure to diverse projects, building both depth and breadth of experience.

• Lead defined work streams within Life Sciences commercial and customer transformation programs, with emphasis on pharma marketing strategy, sales effectiveness, omnichannel engagement, and brand planning
• Drive business strategy development for commercial organizations, including customer segmentation, engagement models, brand activation, and go-to-market approaches, with CRM as a supporting capability
• Design and facilitate client workshops (e.g., commercial vision, customer journey, omnichannel strategy, CRM capability assessments), aligning diverse stakeholders around priorities, decisions, and next steps.
• Act as a day-to-day business advisor to client marketing, sales, and commercial leadership, supporting structured problem solving and strategic decision-making.
• Shape CRM and omnichannel strategies that translate commercial and brand objectives into practical execution models, in close partnership with Salesforce platform teams.
• Own delivery of work streams, coordinating cross-functional teams of consultants, analysts, and technology specialists to deliver high-quality outputs on time and within scope.
• Lead hypothesis-driven analyses to assess commercial performance, customer experience gaps, and transformation opportunities.
• Synthesize qualitative and quantitative insights into clear, executive-ready recommendations, roadmaps, and client deliverables.
• Support development of AI-enabled commercial and CRM use cases (e.g., personalization, next-best-action, advanced targeting), grounded in business value rather than technology novelty.
• Contribute to commercial and CRM capability maturity assessments, identifying gaps across strategy, processes, governance, data usage, and ways of working.
• Translate business needs into clear functional requirements and user stories, ensuring alignment between commercial intent and technical execution.

• Play a significant role in client proposals and RFI/RFP responses from initial brief to final sales presentations.
• Identify potential personal business relationships that can be leveraged by the practice to develop new business.
• Identify potential project extension and expansion opportunities while staffed on projects.

• Support the expansion and strengthening of the team through recruiting, training, and community-building.
• Support the upskilling of the Life Sciences team members on topics related to CRM, Omnichannel, and Salesforce.
• Provide mentoring and coaching for junior team members.

• 5+ years of experience advising or working within Pharma/Life Sciences commercial teams on customer journey design, omnichannel engagement strategy, and CRM-enabled execution.
• Strong understanding of omnichannel and customer engagement concepts, including customer journeys, segmentation, targeting, digital marketing, CRM enablement, and content personalization.
• Experience working with CRM platforms (e.g., Salesforce Health Cloud, Marketing Cloud, Sales Cloud) from a business and advisory perspective—including defining requirements, use cases, and success metrics; hands‑on development or configuration experience is beneficial, but not required.
• Experience leading work streams and coordinating small, cross‑functional teams, including analysts…