Sales Enablement Specialist

HHAeXchange is the leading technology platform for home and community-based care. Founded in 2008, HHAeXchange was born out of an idea to create a fully comprehensive end-to-end homecare solution to help people who are aging or have disabilities thrive in their homes and communities. Our employees are passionate about transforming the healthcare space by building the only homecare ecosystem that fully connects patients, personal care providers, managed care organizations, and states.

We are seeking a Sales Enablement Specialist to support workforce readiness for our sales organization by designing, building, and delivering impactful enablement programs aligned to revenue priorities and go‑to‑market strategy.

This role equips our Sales team with the knowledge, skills, tools, and resources needed to effectively engage prospects, articulate HHAeXchange's value, navigate complex buying conversations, and accelerate sales performance.

The ideal candidate will partner closely with Sales Leadership, Product Marketing, Product Management, Revenue Operations, Customer Experience, and Learning & Development to operationalize enablement initiatives that improve sales readiness and performance of the sales team.

This is a highly cross‑functional role focused on bridging product knowledge, buyer understanding, sales processes, and performance coaching to enhance sales effectiveness and support business growth.

This is a hybrid position, requiring 3 days per week in-office at our New York office.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Partner with Sales leadership to identify onboarding needs, performance gaps, and enablement priorities across sales roles.
• Design and deliver onboarding programs for new sales hires that accelerate time-to-productivity and confidence in role.
• Build structured learning pathways for Account Executives, SDRs/BDRs, and other revenue‑facing roles as applicable.
• Develop onboarding tools, certification checkpoints, and ramp‑readiness programs to support seller success.

• Partner with Product Marketing and Product teams to translate product launches, enhancements, and strategic messaging into actionable sales enablement programs.
• Develop enablement materials such as: sales playbooks, product walkthroughs, battle cards, messaging guides, competitive comparison tools, discovery question frameworks, demo readiness resources; ensure sales teams are prepared to confidently position new products, features, and market offerings.

• Design and deliver enablement programs that strengthen core sales competencies, including discovery and qualification, consultative selling, objection handling, product positioning and messaging, competitive differentiation, and deal progression strategies.
• Facilitate instructor‑led training, workshops, virtual sessions, and reinforcement programs that drive practical skill application.
• Build scenario‑based learning, role‑play exercises, and supporting coaching opportunities to improve seller effectiveness.

• Support the development and maintenance of a centralized sales enablement content hub for easy access to current resources.
• Ensure enablement materials are accurate, relevant, easy to consume, and aligned with evolving market, product, and buyer needs.
• Partner with cross‑functional stakeholders to continuously improve content usability and effectiveness.

• Support reporting and analysis of enablement effectiveness using metrics such as time-to-proficiency, reduction in errors/escalations, learner feedback and engagement, and team performance indicators.
• Gather insights from stakeholders and frontline teams to continuously improve enablement programs.
• Support alignment of enablement efforts to business goals, including customer adoption and satisfaction.

• Partner…