Media Research & Measurement Specialist

About the Role

We are building a unified measurement platform that consolidates audience data, campaign outcomes, and currency-grade delivery metrics across linear broadcast, CTV, and digital. This is not a reporting role-it is a senior practitioner position that will shape how performance is defined, defended, and monetized across our entire portfolio.

The ideal candidate brings the analytical rigor of a measurement expert and the commercial instincts of a media consultant. This person has experience working with agency investment teams, negotiating measurement terms in upfront and scatter deals, and understands where currency methodologies leave impression value on the table.

• Architect multi‑currency measurement frameworks across linear, CTV, and digital (panel, big data, ACR)
• Define campaign KPIs (reach, frequency, co‑viewing, outcomes) with pre/post measurement plans
• Identify and document methodology gaps and build client‑facing narratives
• Lead vendor calibration exercises and document performance deltas

• Embed measurement commitments into upfront and scatter deals (guarantees, makegoods, attribution)
• Build delivery trackers, currency comparison models, and scenario analyses
• Develop counter‑proposals and measurement negotiation frameworks
• Advise on deal structures with clear risk/benefit analysis

• Translate multi‑source audience data into executive‑ready materials (scorecards, one‑sheets, decks)
• Lead research discussions with clients and agencies; defend methodologies and findings
• Deliver campaign and quarterly reports benchmarking performance vs. guarantees

• Act as SME in product and data discussions influencing measurement tools and dashboards
• Manage third‑party measurement vendors (data access, methodology validation, pilots)
• Stay current on measurement trends (identity, attention, outcome‑based buying)

• Experience with Nielsen, Video Amp, iSpot, Comscore, or similar tools
• Ability to compare methodologies and determine appropriate measurement currency

• Strong understanding of audience segmentation, co‑viewing, reach/frequency, and outcomes (tune‑in, brand lift, sales lift)
• Knowledge of identity resolution in a post‑cookie environment

• Advanced Excel skills (modeling, aggregation, scenario analysis)
• Comfortable working with raw datasets, not just dashboards

• Ability to translate measurement insights into deal strategy and planning recommendations
• Experience modeling revenue impact of measurement decisions

• Skilled at building persuasive, insight‑driven narratives
• Comfortable presenting to senior stakeholders and external partners

• Experience managing external measurement partners and vendor relationships

• Knowledge of attention metrics, ACR data, streaming measurement, and evolving currency alternatives

• 8‑10+ years in media research, audience analytics, or advertising measurement
• Deep understanding of major measurement currencies
• Experience supporting upfront or scatter deals from a measurement perspective
• Proven ability to build measurement frameworks and models
• Strong communication skills
• Bachelor’s degree in Statistics, Economics, Marketing Analytics, or related field

• Background in a media company, broadcast network, streaming platform, or measurement firm
• Familiarity with upfront planning cycles and measurement commitments
• Experience comparing panel vs. big data measurement
• Exposure to Nielsen, Video Amp, iSpot, Samba TV, or Comscore
• Experience designing measurement pilots or testing new currencies

The media measurement landscape is undergoing a major transformation as streaming and linear converge. Advertisers are demanding better measurement and outcomes. This role sits at the center of that shift‑helping define how performance is measured and monetized.

• Define the Standard: Shape how advertisers evaluate performance
• Work With Real Data: Access to advanced datasets across panel, ACR, and census‑level viewing
• Commercial Impact: Direct influence on deal structures and revenue outcomes
• Expert
  
  Collaboration:
  
  Partner with product, engineering, and ad sales teams