Content Marketing Lead

About Mighty

The personal injury system is broken. When everyday people are at their most vulnerable—recovering from an accident, facing medical bills, and missing work—they are forced to navigate a black box designed to favor the powerful. Today, the choice is a catch‑22: handle your personal injury claim alone against billion‑dollar insurers or give away a third of your recovery to a lawyer even though you may not need legal work.

Mighty is introducing a third option.

We believe in a world where every victim can recover fully and fairly without being taken advantage of. We are building the AI advocate for the 99%. Our mission is to become the default starting point after an accident, providing a free, AI‑powered platform that gives consumers the clarity, valuation, and negotiation power they need to realize the full value of their claim.

This is the definition of "doing well by doing good." We aren't building more profitable tools for law firms; we are building a consumer‑first alternative that allows everyday people to take control of their personal injury claims.

NYC, Flatiron. In‑person. Reports directly to the founder.

AI isn’t a tool we use, it’s how we work. Everyone at Mighty is expected to be AI‑first and on the front edge of what that technology can do.

You’ll be responsible for how Mighty shows up in the world. Short‑form video is the centerpiece, and the production stack is AI‑native. We want to ship more videos in a week than legacy consumer brands ship in a quarter.

Your job is to turn the structural unfairness of personal injury—the repeat‑player racket, the lowball offers, the trade associations protecting the cut—into content people can’t stop sharing. Some of that is dramatizing real settlements (like Monique’s $30,000, every dollar of which she kept). Most of it is finding new ways every week to make people see a system they’ve been trained not to look at.

This is a zero‑to‑one build. There is no marketing org above you. You define the function, the voice, the velocity, and the AI stack.

• AI‑native video at high volume. Concept, script, shoot, generate, edit, ship. Daily. Fluent in Sora, Veo, Runway, Midjourney, Eleven Labs, and whatever else may come next. The craft of the 15‑to‑60‑second hook is your obsession; the AI workflow that lets you ship ten of them is your moat.
• Organic social across the open internet. Tik Tok, Instagram, You Tube Shorts, X, Linked In, and Reddit. You write, you post, you reply in comments, you live in the DMs. Reddit especially: done right it’s a goldmine, done wrong it’s a ban. You know the difference. Earned media and PR. Build relationships with reporters, podcasters, and creators covering consumer rights, insurance, legal tech, and AI.
  
  Pitch stories, react to news cycles, turn Mighty into a source journalists call. Organic campaigns. Drops, partnerships, brand moments, and the occasional well‑aimed provocation. No paid spend, attention is the metric.
• Tone, taste, and trust. We are talking to people on the worst day of their lives. The bar for taste is high. AI is the production tool but the voice must remain human and clear.
• Measurement. Track what works, kill what doesn’t, double down fast. You’re using AI to spot the pattern before your competitors even notice one exists.

• 30+ pieces of video shipped
• Ten earned‑media hits
• One repeatable AI‑driven content format identified and proven
• A point of view on what Mighty's voice sounds like that the rest of the team can rally around

• You can show us a body of work: (accounts, videos, threads, campaigns) that has actually performed. Years of experience is not the bar; hits are. AI‑native, not AI‑curious. You don’t use AI tools, you think in AI workflows. You’ve built workflows where one prompt does what a team used to do, and you can show us one.
• You’ve shipped real, performant video using Sora, Veo, or Runway. You’ve automated content ops using Claude, ChatGPT, n8n, Zapier, or whatever wires them together.
• Strong taste. You can articulate why one piece of content lands and another dies.
• A storyteller who can make a sensitive or technical topic feel clear and human in 30 seconds.
• Comfortable pitching reporters cold.
• Resourceful, opinionated, and energized by zero‑to‑one ambiguity. You don’t need a brief.
• You think the system is rigged and you want to do something loud about it.

$110,000–$160,000 base, DOE, plus meaningful equity.

• Unlimited AI tooling budget: every model, every creative app, day‑one access to anything new.
• 401(k) with a partial company contribution
• Health, Vision, and Dental benefits
• Stock options
• Flexible PTO – take time when you need it!
• L&D opportunities
• Lunch provided in‑person at the NYC office
• And more