Advertising Analyst

Teamwork makes the stream work.
Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable and valued contribution. We're a fast‑growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

The Revenue Operations team is responsible for maximizing yield through supply optimization, driving global ad revenue growth with strategic pricing and packaging, managing global publisher partnerships for ad inventory deals and delivery, and enhancing the efficiency of the ad sales organization by centralizing processes across our data tools and systems. By aligning advertising sales, marketing, product, and client services, the team aims to optimize the monetization of advertising inventory.

This involves a blend of strategic planning, data analysis, system and tool utilization, and partnership management.

Roku is looking for a Business Automation Analyst to join our expanding Revenue Operations team. This role will focus on supporting and improving internal tooling processes, with a specific focus on our proprietary Order Management System (OMS). The Business Automation Analyst will be responsible for monitoring support channels, analyzing troubleshooting data and contributing to feature development, through user acceptance testing (UAT) and end‑user training, helping ensure smooth adoption of new features.

This role requires a strong problem‑solving mindset, excellent communication skills, and an eagerness to learn. The ideal candidate will be proactive, adaptable, and have a desire to think strategically to drive meaningful change within the organization. They should over‑index on ownership, taking initiative and responsibility for their work.

For New York Only – the estimated annual salary for this position is between $83,000 and $97,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

• Own and actively monitor the OMS support channel, responding to user inquiries and escalating issues as needed.
• Collect and analyze troubleshooting data to identify patterns and opportunities for improvement, working with Product and Engineering teams to address them.
• Take ownership of select OMS features and initiatives under the supervision of the Sr. Manager.
• Participate in stakeholder discovery meetings to gather requirements and inform feature development.
• Organize and facilitate UAT sessions, collecting and synthesizing end‑user feedback for continuous improvement.
• Create and maintain detailed user guides for OMS, ensuring clarity and usability.
• Develop all training materials for OMS releases, including features outside of direct ownership.
• Assist in and lead end‑user training sessions to ensure seamless adoption and usage of OMS updates.

• 2-4 years of experience in business operations/automation, sales planning, account management, or a related field.
• Strong understanding of the digital and CTV advertising industry, with a desire to align processes and solutions to drive business outcomes.
• Strong analytical skills with the ability to identify patterns and insights from troubleshooting data.
• Experience with user acceptance testing and training facilitation preferred.
• Excellent written and verbal communication skills, with a strong ability to document processes and create training…