Senior Manager, Retail Execution - Consumer Products & Retail

Senior Manager, Retail Execution - Consumer Products & Retail

Baringa is a global consulting firm that partners with leaders to drive change and create value. With deep industry expertise, and enabled by advanced technology, the firm helps clients to deliver with greater confidence and certainty. With over 2,000 people across the UK, Europe, North America, Asia and Australia, the firm combines global insight with local understanding.

The firm works across energy and resources, financial services, government and public sector, consumer products and retail, pharmaceuticals and life sciences, manufacturing, and technology, media and telecoms, with capabilities spanning strategy, transformation and operational excellence – all powered by advanced technology, data, AI and digital innovation.

Clients value Baringa’s collaborative approach and the way its teams integrate seamlessly – all working with a shared understanding of what matters most. The firm is known for its kind, curious experts who listen closely and care deeply about client success as they help clients transform energy markets, modernise financial platforms, expand telecoms and digital networks through advanced data analytics, enable digital services in government, and unlock growth in consumer sectors.

Certified as a Great Place to Work around the world, Baringa has been recognised by the Financial Times in 22 categories of its UK Leading Management Consultants rankings, and by Forbes for four consecutive years as one of the World’s Best Management Consulting Firms.

Job available in these locations:

New York, NY

Chicago, IL

We are seeking an experienced and highly motivated Senior Manager to join our consulting team, specializing in CPG retail execution and commercial strategy. This role requires a leader who understands how commercial strategy translates into flawless execution at the store level. The ideal candidate combines strategic thinking with deep expertise in field sales capabilities, including account management, territory & route planning, visit management, geo‑fencing, retail audits, compliance checks, pre‑sell/DSD order capture, next‑best actions, and promo execution.

A strong understanding of digital retail execution technologies—including image recognition for shelf analytics and Salesforce (Sales Cloud, Service Cloud, Consumer Goods Cloud)—is preferred. This role will lead client engagements that help CPG organizations elevate in‑store performance, improve field productivity, and modernise their retail execution ecosystem.

• Lead retail execution and commercial strategy engagements, helping clients improve field productivity, in‑store execution quality, and commercial outcomes.
• Guide clients in implementing and optimizing capabilities such as account management, territory and route planning, geo‑fencing, retail audits, compliance checks, next‑best actions, and DSD/pre‑sell ordering.
• Leverage image recognition technologies and advanced shelf analytics to drive automated compliance, retail insights, and improved execution.
• Manage project teams and provide mentorship to consultants and senior consultants.
• Advise on the design and deployment of retail execution solutions, ensuring alignment with client business processes.
• Build and maintain strong client relationships; serve as a trusted advisor for retail execution and field sales transformation.
• Partner with cross‑functional teams (Sales, IT, Category, Supply Chain) to create integrated solutions that enable scalable, sustainable field execution excellence.
• Conduct market and competitive analysis to help clients identify capability gaps and growth opportunities.
• Drive innovation, champion best practices, and promote continuous improvement across engagements.
• Support business development activities, including proposal creation, solution design, and client presentations.

• 8+ years of experience in the CPG industry, with a strong focus on retail execution, field sales, or commercial operations.
• Proven leadership skills, including managing…