Senior Analyst

Location: New York

## Senior Analyst Apply locations:
New York, NY - 225 Liberty Streettime type:
Full time posted on:
Posted 2 Days Agojob requisition :
JR15595
** Job Title
** Senior Analyst
** Job Description
**** About The Position | Major Goals and Objectives and Location Requirements:
** People Inc. is looking for a Sr. Analyst  of Research & Insights to lead our research strategy for our Beauty, Style, & Entertainment verticals  (Core endemic portfolio: People, Entertainment Weekly, Instyle, Byrdie). Our high-quality content is aimed at helping people make decisions, find inspiration, and take action. And our first-party data is at the heart of informing everything we do--and not just on our beauty, style, & entertainment sites, but across powerful brands in home, food & beverage, tech, travel, family, and health (including powerhouses like Better Homes and Gardens, Food & Wine, Travel + Leisure, and All Recipes).

** Schedule Requirements:
**** Hybrid 3x a week
- New York
** In-office Expectations:
This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.
** About The Team | The Team and/or Brand:
** Across our brands and platforms People Inc.'s content engages, informs and entertains over 175 million U.S. consumers each month. Our team helps Beauty, Style and Entertainment brands understand and connect with these consumers, using data to surface insights that inform content, media and advertising strategies.
** About The Position’s Contributions:
** Day-to-day responsibilities will include but not be limited to:
* Become an expert on the Beauty, Style, and Entertainment audiences – you’ll be required to go deep into the data, understand our sites and audience better than anyone and be the market expert on all things vertical-related.
* Uncover insights and use them to craft compelling stories, rooted in our first-party data, to support existing and new advertising partnerships and campaigns. For example, common analyses would be focused on supporting RFPs and day-to-day ad hoc requests. Skills that would benefit this role include:  + Expertise in working with large data sets to synthesize information and draw out key insights  + Expertise in using multiple sources of data and information (whether syndicated, quantitative, qualitative, secondary, etc.)

to guide business decisions
* Advise Marketing, Editorial, and Sales teams on brand management, audience expansion and sales initiatives.
* Consult on the design of in-house quantitative consumer research studies that provide unique insights for our clients and partners.
** The Role’s

Minimum Qualifications and

Job Requirements:

***
* Education:

** College degree required
** Specific Knowledge, Skills, Certifications and Abilities:
*** Minimum of 3-5 years conducting research and analytics in the digital/media landscape, and/or the beauty/style/entertainment space – experience in both a strong plus
* Expertise with various syndicated research sources:  MRI-SIMMONS, MRI/Comscore Fusion, IPSOS Affluent, Google Analytics and Comscore.  Familiarity with software from New Age, Telmar, MEMRI or IMS preferred
* Comfortability with Excel is a must, familiarity with com Score, Google Analytics, Google Trends is a plus
* Knowledge / experience with data visualization tools. Familiarity with Looker is a plus.
* Excellent research synthesis skills allowing you to draw out key insights
* Stellar communication and data storytelling skills
* Experience presenting results to both technical and non-technical audiences
* Solid problem-solving skills and inquisitive nature allowing you to deliver effective research
* Strong desire to increase your understanding of the beauty, style, and entertainment sectors**% Travel Required (
* Approximate*):
** N/AIt is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state…