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Manager, Commercial Strategy & Effectiveness

Job in New York, New York County, New York, 10261, USA
Listing for: Brobston Group LLC
Full Time position
Listed on 2026-09-12
Job specializations:
  • Business
    Business Intelligence, Data Analyst, Business Analyst, Business Development
Salary/Wage Range or Industry Benchmark: 120000 - 180000 USD Yearly USD 120000.00 180000.00 YEAR
Job Description & How to Apply Below

Summary

The Manager, Commercial Strategy & Effectiveness translates business priorities and data-driven insights into actionable strategies to improve sales, channel performance, and distributor partnerships. This role builds reporting and analytical frameworks, drives adoption of commercial data products, and supports Route-to-Market optimization. The position is hybrid, based in the NYC office.

Responsibilities
  • Develop channel-specific sales strategies and activation tools for brands across channels and segments.
  • Establish and monitor business and brand KPIs; prepare strategic presentations for senior management and partners.
  • Analyze Route-to-Market models and sales route performance to identify efficiency and coverage improvements.
  • Design and deliver commercial performance dashboards, narratives, and data products to support decision-making.
  • Partner cross-functionally with Sales, Brand, Commercial Education, BI, and distributor stakeholders to operationalize data assets.
  • Monitor market intelligence and identify growth and profit pool opportunities to inform resource allocation.
Requirements
  • Bachelor’s degree in a related field.
  • 5+ years of experience in commercial strategy, business analysis, business intelligence, or business planning with a focus on RTM and sales effectiveness.
  • Strong Excel and PowerPoint skills; experience with BI tools such as Power BI or Tableau.
  • Working knowledge of analytics, data visualization, and AI-enabled capabilities; ability to design elasticity, ROI, optimization, and segmentation analyses.
  • Proven ability to influence cross-functional stakeholders and communicate data-driven recommendations clearly.
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