Copy of Senior Manager, Lifecycle Marketing - Early Life Experience - Lifelock
Listed on 2026-08-02
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Business
Data Analyst
About Gen
Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, Life Lock, Money Lion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries.
Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives. We’re always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results.
When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs.
At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. You’ll work with people who back each other, respect each other and understand that our differences are a competitive advantage.
If this sounds like you, we’d love you to be part of Gen.
About the RoleYou will partner with other members of CSM and product to drive activation and engagement for new users to the Life Lock products. This role requires someone who is data-driven, thrives in a test and learn environment, and is always looking for ways to use data to improve the customer experience, to drive engagement during the first 3 months of a subscriber’s lifetime with us.
Key Responsibilities- Identify opportunities to test welcome journeys for all Life Lock customers, with the goal of improving early life retention
- Partner with Product to understand the onboarding experience and how we can utilize data to personalize member communications
- Test and learn what other channels (push, in product, etc.) are value adds and improve ROI of early life outreaches to help inform roadmap prioritization
- Partner with the US/XS pod to understand points in the member’s early lifecycle that could provide opportunities for enhanced protection offerings
- Partner with the member engagement on the alerting experience and how that impacts early life
- -Partner with product on new feature launches and how those can be used to drive value early and often for customers
- Monitor and analyze customer usage patterns, engagement metrics, and product adoption to identify opportunities
- Translate data insights into actionable recommendations for improving early life retention
Bachelor’s degree in Marketing or related field
Experience8+ years working on a lifecycle program, preferably for a subscription-based product
2+ years’ experience working on engagement and retention within a lifecycle program
Skills- Highly analytical with proficiency in reporting tools, such as Adobe analytics, Power BI, or Amplitude
- Experience with a large scale Mar Tech tool – SFMC, Braze, or Iterable preferred
- Experience using AI in CSM workflow a bonus
Ability to thrive in a fast-paced environment, managing multiple cross-functional stakeholders
Someone who loves every aspect of Lifecycle – the creative, the analytical, and the customer experience. You maybe even spend your free time screens hotting exceptional user experiences.
LocationLocation:
New York Office (Onsite 3 days per week)
The annual base salary for this position is expected to be between $180-$200K and is eligible for a bonus. Base salary is one component of Gen's total compensation package, which includes 401(k) match, health insurance options, disability coverage, life insurance, and unlimited paid time off. Actual salaries will vary based on a candidate’s qualifications, experience, skills, and competencies related to the role.
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