Senior Product Manager, SMB Platform

Company Description

Novo is a venture-backed fintech that simplifies banking for small businesses. Since our Fall 2018 beta launch, we've expanded offerings from free checking accounts and debit cards to lending products, business tools (invoices, bookkeeping, and more), and integrations.

Today, Novo is a powerfully simple banking platform that serves over 250,000 small businesses. In addition to providing smart tools built for entrepreneurs to better run and grow their businesses, Novo has processed billions in transactions in partnership with a number of established banking partners.

Our vision is to be the go-to platform serving small businesses - from launch to everyday - so business owners can focus on growing, while Novo provides seamless money movement, money storage, and access to capital. We'd like to look back 5-10 years from now and know that we helped new generations of small businesses succeed because of the work we did at Novo.

Novo raised $170 million in venture capital and is backed by leading investors, including Stripes, Valar Ventures, Crosslink Capital, and Notable Capital (formerly GGV). Learn more at

Novo is seeking a Senior Product Manager to own the platform surface area that connects, activates, and deepens value for small businesses in their first 90 days and beyond. This role spans our DDA onboarding to funding activation funnel, invoice workflow, external integrations ecosystem - three interconnected surfaces that together determine whether a new Novo customer becomes an engaged, transacting one.

The role will also explore how to apply AI to enhance how SMBs interact with Novo. The ideal candidate is a hands-on product leader who combines platform and tooling depth with a growth mindset: someone who can own complex product workflows end-to-end, run rigorous experimentation, and is comfortable getting their hands dirty in LLMs. This is a high-impact, high-visibility role at the intersection of product tooling, ecosystem connectivity, and customer activation.

• Own the DDA application, signup, and account-opening funnel — driving activation in the first 90 days of a customer's tenure by reducing friction, improving conversion, and getting customers to their first meaningful transaction faster.

• Run a steady cadence of onboarding and activation experiments using tools like Launch Darkly, managing incentives, in-product moments, and lifecycle prompts that create compelling reasons for customers to deepen their engagement with Novo.

• Own the end-to-end invoice experience creation and scheduling, PDF generation, branding and customization, reminders, dispute handling, payment collection via multiple rails, and reconciliation driving adoption as a core SMB financial tool.

• Identify and ship improvements that make the invoice workflow more intelligent: smart reminders, automated reconciliation, AI-assisted invoice creation, and workflow automation that reduces manual effort for busy business owners.

• Own Novo's integration ecosystem across revenue (e.g., Stripe, Square), accounting (Quick Books, Xero), payroll (Gusto), and utilities (Slack, Zapier) deepening existing integrations from basic data sync to richer, bidirectional workflows.

• Lead the vision for a Novo API strategy that enables LLM and third-party connectivity, allowing customers to query their banking and financial data through external AI assistants and business tools, while identifying new integration opportunities that address core SMB financial workflows.

• Design, run, and scale a rigorous experimentation program across the platform — covering onboarding flows, invoice tooling, and integration adoption — with clear hypotheses, measurement plans, and ownership of outcomes.

• Define and own the platform KPIs that matter — activation rate, integration adoption, invoice volume, 90-day retention — building and maintaining the analytics instrumentation needed to measure the funnel end-to-end and give leadership a shared, realistic view of platform health.

• A…