Senior Manager, Demand Planning

The next gen beauty company, Maesa is transforming the industry by incubating and growing meaningful, innovative brands and making prestige beauty accessible. Maesa believes beauty ignites inspiration, creativity, imagination, and connection, sparking new ideas and possibilities, and meeting unmet consumer needs. Through best-in-class design, formulation, brand creation and marketing capabilities, Maesa delivers new, better and different products with an unsurpassed speed to market.

Maesa works with a variety of retailers to create and launch brands across beauty and wellness categories. The current portfolio includes Kristin Ess, Hairitage by Mindy McKnight, Fine'ry , Being Frenshe , and Niches & Nooks among other brands. For more information, visit

Role Overview

Maesa isseekinga strategic, analytically driven, and commercially minded Senior Manager, Demand Planning to join our Supply Chain organization. Reporting to the Senior Director of Demand Planning, this role owns the accuracy and integrity of demand forecasts across a portfolio of Maesa brands — building robust, data-driven plans from sales, POS, and market signals, and continuously improving forecast performance.

This is a senior individual-contributor role where deep analytical rigor comes first. On the foundation of a well-built plan,you’ll translate the numbers into a clear point of view on demand — the shape of the business, the drivers behind it, and the risks and opportunities ahead — and drive cross-functional alignment rather than simply reporting results.

This role sits at the center of a modernizing function — one that is evolving toward AI-assisted and statistical forecasting and a more analytical, insight-led way of working.

We’relooking for someone genuinely energized by that direction: a self-starter who wants to raise the bar, challenge the status quo, and help shape how demand planning is done  ideal candidate balances strategic thinking with hands-on execution in a fast-paced, high-growth beauty environment, and will see their responsibilities evolve with business needs and their own experience, skill set, and performance.

This role is based in New York City and follows a hybrid work schedule, with a minimum of 3 days per week in the office.

Key Responsibilities

Demand Planning & Forecasting

• Own and developaccuratedemand plans and forecasts for assigned brands and product portfolios, incorporating historical sales, customer input, promotional activity, new product launches, seasonality, and consumer/market trends.
• Analyze forecast accuracy (FCA), bias, and forecast value add (FVA) at the item/month level;identifysystemic misses, correct root causes, and drive continuous improvement.
• Use retailer Point-of-Sale (POS), shipment, and retailer order signals as inputs to read consumer demand and flag items for investigation - with performance anchored at the SKU-consolidatedbrand/category level.
• Translate demand into actionable recommendations for Operations and Supply Chain, proactively flagging supply and inventory risks with clear recommendations for stakeholders.
• Co-lead the evolution of S&OP processes and drive cross-functional alignment between demand, supply, and business objectives- particularly as the portfolio grows.
• Partner with Sales and Customer Service on forecasts, replenishment, and launches, resolving fill-rate, service-level, and delivery-date risks before theyimpactthe business.

Executive Narrative & Demand Storytelling

• Author and own the monthly DMR narrative for the Executive Leadership Team — framing the shape of the business at the brand and category level, leading with the answer, and proactively surfacing the “why” behind forecast movements, risks, and opportunities.
• Anticipate leadership questions and pre-empt them in the story; arrive with a confident, decision-ready position.
• Take full end-to-end ownership of deliverables - owning issues upward to leadership and laterally across functions, driving discussions to resolution rather than letting gaps carry forward.

New Product & Business Development

• Lead demand planning for new product launches (NPI) - forecasting, history/newness loading, launch timing, and…