Senior Director, Brand Partnerships

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Barry's is the Best Workout in the World. Founded in West Hollywood in 1998, it's the original strength and cardio interval fitness experience that provides an immersive, high-intensity, one-hour workout that's as effective as it is fun. Our fitness classes alternate between working out with weights and running on a treadmill. Each day focuses on a different muscle group in order to achieve real results and to prevent injuries.

Our program is designed to tone muscle and maximize fat loss, while spiking the metabolism for up to 48 hours following the class.

Please be aware that smoking is prohibited in all indoor areas of Barry's studios and corporate offices.

Barry's is seeking a strategic and commercially driven Senior Director of Brand Partnerships to lead the day-to-day strategy, growth, and execution of our Brand Partnerships function. This role is responsible for driving partnership revenue, developing innovative brand collaborations, and leading a high-performing team that delivers best-in-class partner experiences.

As the leader of the Brand Partnerships team, the Senior Director will oversee partnership sales, account management, and activation while identifying new business opportunities that enhance Barry's brand, deepen client engagement, and contribute meaningful revenue growth. Working closely with executive leadership and cross-functional partners, this individual will play a critical role in shaping Barry's partnership strategy and ensuring successful execution across all initiatives.

• Develop and execute the annual Brand Partnerships strategy aligned with company revenue objectives and marketing priorities.
• Own the partnership sales pipeline, forecasting, and commercial performance, ensuring achievement of annual revenue targets.
• Identify new partnership categories, emerging trends, and business opportunities that support Barry's continued growth.
• Build customized partnership opportunities that create long-term value for both Barry's and our partners.
• Establish and monitor KPIs to evaluate partnership performance, identify areas for optimization, and maximize return on investment.

• Lead the full partnership sales lifecycle, including prospecting, relationship development, proposal creation, contract negotiations, and renewals.
• Build and maintain a strong pipeline of qualified partnership opportunities through strategic outreach, networking, and industry relationships.
• Negotiate high-value partnership agreements while ensuring alignment with Barry's brand standards and commercial objectives.
• Collaborate with executive leadership on enterprise-level partnership opportunities and strategic negotiations.

• Oversee the successful execution of integrated partnership campaigns across studios, digital platforms, retail, events, and marketing channels.
• Ensure all contractual deliverables are executed on time and at the highest standard.
• Build and maintain executive-level relationships with key brand partners, acting as a trusted advisor and primary point of contact.
• Lead post-campaign evaluations and business reviews to measure performance and identify future growth opportunities.
• Lead, mentor, and develop the Brand Partnerships team, fostering a high-performance culture focused on collaboration, accountability, and continuous growth.
• Establish departmental goals, performance metrics, and professional development plans.
• Provide coaching on business development, negotiation, account management, and strategic partnership planning.
• Build scalable processes that improve operational efficiency and create consistency across the partnership lifecycle.

• Partner closely with Marketing, Digital, Creative, Operations, Finance, Legal, Retail, and Studio teams to ensure successful execution of partnership initiatives.
• Influence cross-functional planning to identify new opportunities that support company initiatives, product launches, studio openings, and national campaigns.
• Collaborate with Finance on forecasting, budgeting, and partnership reporting to ensure accurate revenue projections and…